AI in Sales & GTM

Semantic search

Semantic search retrieves information using the meaning or intent of a query rather than relying solely on exact keyword matches.

Also known as:

In a sales team

A seller looking for evidence about a slow rollout finds material described as implementation delay or extended onboarding.

Is semantic search a complete AI assistant?

Semantic search is a retrieval capability, not a complete assistant. It may use embeddings, reranking or other methods and can still return irrelevant material.

What to check in practice

Test the real questions sellers ask, including ambiguous phrasing and exact product requirements.

Related concepts

Vector search
Embeddings
Retrieval-augmented generation (RAG)

For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.

Further readingAI in B2B Sales and GTM: 60 Terms Explained

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