Deal Impact Calculator
Two simple models of what better selling is worth. Put in how your team performs today and compare a conservative, medium and high case.
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Win rate and deal velocity
Most of what you sell is decided by four numbers: how many proposals you send, how many you win, what each win is worth and how long it takes. Change them a little and see what it’s worth, and when the programme pays for itself.
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| Result | Now | Conservative | Medium | High |
|---|
- Win rate means proposals won out of proposals sent.
- Each case improves on today’s figure by a percentage: +10% on a 20% win rate gives 22%.
- A shorter cycle changes when money arrives, never how much.
- Deal velocity is proposals × win rate × value per win ÷ months to close.
- Profit a year is at full effect. The chart shows the real ramp-up.
The bowtie: small gains, compound results
Every customer passes the same milestones, from first identified to signed, then to impact, renewal and growth. Each step keeps only part of the step before, so a small gain at every step multiplies. Ten percent better at eight points more than doubles the end result.
See every figure
| Result | Now | Conservative | Medium | High |
|---|
- Each milestone = the one before × the conversion between them. The gains multiply through every step.
- Each case improves on today’s figure by a percentage. Conversion can’t go above 100%.
- Less time in stage brings results in sooner. It raises velocity, not the count.
- Deal velocity is new sales a year spread over the months from Identified to Activated.
- The bowtie stages follow the Bowtie model by Winning by Design.
Want help moving these numbers?
Bring your figures. We’ll help you work out which case is realistic and what it takes to get there.
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