AI in sales
AI in sales is the use of machine learning and generative AI to support sales tasks, such as researching accounts, preparing calls, reviewing deal evidence and forecasting revenue.
Also known as: Sales AI, artificial intelligence in sales
In a sales team
A seller supplies discovery notes and an approved playbook. An assistant identifies unanswered questions and prepares a call plan for review.
Does AI in sales mean replacing salespeople?
AI in sales is an umbrella term, not one product or a promise of autonomous selling. Different tasks require different data, controls and measures.
What to check in practice
Choose one task and compare time, accuracy and usefulness against the current way of working.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Build AI into how the team sells
Strategic Sales Enablement connects standards, development and practical workflows with ongoing review of how sellers and managers use them.