5 Days to Scale

In 5 days, work out what to fix or build first, and how to do it over the next 90.

Sometimes something's wrong: deals stall, close dates shift, forecasts get missed, and the cause is hard to see. Sometimes something's next: first customers, a new market, a bigger number, and the way to sell it doesn't exist yet.

Not a workshop deck. It's work that tells you what to fix or build first.

How the sprint runs

1

Inspect

Look across demand, process, closing and expansion.

2

Diagnose

Find the few things creating the most avoidable loss.

3

Plan

Leave with a GTM blueprint and a 90-day plan you can run.

1When to use it

Use it to fix what's not working, or build what's next.

Five moments make the work relevant. The common thread: the team needs to get clear on what to fix or build first.

FOUNDER-LED · FIX

There's no real sales approach yet, or yours isn't working.

Growth has slowed and things aren't going to plan. Qualification and next steps vary by deal. What wins deals still lives in the founder's head.

FOUNDER-LED · BUILD

First paying customers, first seller, or product-led to sales-led.

People love the product but nobody has paid yet. Hiring ahead of a shared way of selling. Selling has to become deliberate, not something that happens around the product.

REVENUE LEADER · FIX

Pipeline exists, but control is thin.

Deals slip while the forecast needs explaining. Stages mean different things to different sellers. Managers can't inspect every important deal in depth.

REVENUE LEADER · BUILD

Moving upmarket: bigger deals, new markets, bigger buying groups.

Consensus, procurement and Finance now matter more. The value story and qualification need to sharpen. Bigger deals need a more rigorous approach.

FOUNDER-LED OR REVENUE LEADER

New investment means a bigger number.

The money came with a target, and hitting it takes better sales execution than what got you here. Investors expect a system, not more effort.

Use 5 Days to Scale when the question is "what should we fix or build first?"

Good fit

  • Founders selling technical B2B solutions.
  • At 0 to 10 customers: landing your first paying customers.
  • At 10 to 100: making selling work without you.
  • Revenue leaders who need this level of thinking but don't have the time.
  • Leadership that can act on the decisions quickly.

Not the right starting point

  • You want theory, not decisions.
  • Nobody will own the plan afterwards.
  • There's nothing to sell yet.
2Outputs

What you leave with

Five days of work. Four things you keep, whatever you decide to do next.

The diagnostic

You'll know what's really going on.

Where the system is strong, where it's not, and what needs attention first, across product, people, process and repeatability.

GTM blueprint

You'll know exactly what to change.

The decisions, stages, qualification standards and operating rhythm for the next 90 days, written down and agreed.

90-day action plan

You'll know who does what, in what order.

Now, next and later, with owners, priorities and sequencing. The team can start Monday.

The next step

You'll know whether to run it yourselves or with us.

The plan is yours either way. Run it internally, or have us build and run it with you.

3The system

The system we inspect

We look across the parts of the sales system that decide whether growth is repeatable: demand, sales process, closing and expansion.

System lens
Demand
Sales Process
Closing
Expansion
Product
ICP / use case / proof
Value hypothesis
Business case / proof
Value path / expansion
People
Coverage / ownership
Manager cadence
Champion / sponsor
CS ownership
Process
Inbound / outbound rhythm
Stage gates / qualification
MAP / pricing / paper path
Handoff / renewal motion
Repeatability
Winning demand plays
Inspection rhythm
Close plan approaches
References / win-loss loop
What we ask in Demand
1

What are your killer use cases & outcome metrics?

2

How will you engage your customer with a differentiated POV?

3

How are you linking the magnitude of the problem to intent?

4Where it goes wrong

Problems we solve

Where the system usually goes wrong. We're looking for the few things creating the most avoidable loss, not a long list of improvements.

Demand

Is the right pipeline being created early enough?

Sales Process

Are deals moving because buyers are committing, or because stages are being updated?

Closing

Are late-stage deals slipping once Finance, procurement or the CFO gets involved?

Expansion

Are customers seeing enough value to renew, grow and become proof for the next deal?

5What's underneath

What sits underneath

Product

Is the market problem clear enough? Is the value story landing in the right way? Does the market know your solution solves the problem?

People

Are the right people in the right roles? Are they showing the behaviours the sales motion needs? Are they being coached in a consistent way?

Process

Do the stages, qualification and CRM workflow match how deals actually move? Are managers inspecting the right things?

Repeatability

Can the team repeat what works without the founder or sales leader in every deal? Do you know what's worth scaling?

Product × People × Process → Repeatability
6The sprint

The 5-day sprint

D1

Baseline

Baseline outcomes
Interviews, pipeline audit and wins
D2

Discovery

Problem, people, process and repeatability
ICP/killer use-cases
Proof Review
D3

Diagnosis

Root cause analysis
Prioritised quick wins
D4

Alignment

Problem, people, sales motion
Value proposition and messaging
People and hiring needs
D5

Blueprint and plan

GTM Blueprint
90-day prioritised plan
Do it now pack
7What we inspect

What we inspect: evidence, not opinions

We check the system underneath the number across ICP, value story, people, process, qualification and repeatability.

ICP and strongest use cases
Value story tied to buyer outcomes
Current stages and stage exit evidence
Qualification model and buyer commitment
Pipeline quality, stage age and slipped dates
CRM truth and forecast inspection
Sales-to-CS handoff and expansion signals
Winning approaches and proof assets
Hiring, role clarity and coaching rhythm
Repeatability of the current sales motion
The Diagnostic · Design
P3PR Diagnostic
Scale-up Co · maturity and evidence across 35 indicators
Maturity2.4 / 5
Indicators scored
28 / 35
Avg maturity
2.4 / 5
Evidence gaps
6
Now actions
4
Process13 indicators
Stage gates and qualificationMEDDICC-lite applied weekly
Improving
12345
Pipeline hygiene and forecastingWeekly inspection on evidence
Improving
12345
Stage exit checksGo/no-go gates require evidence
Missing
12345

One view of the diagnostic. Illustrative, with sample data.

8Metrics

Metrics & evidence

We set the baseline

We agree what will prove progress: pipeline quality, stage evidence, slipped dates, qualification strength, forecast confidence, win rate, cycle time and how each will be measured.

We look for early signals

Inside 30 days, the first visible change should show up in how deals are inspected, qualified, updated, coached or forecast.

9After the sprint

After the sprint

With us

Build and run it with us

Use the blueprint to build the fix into how the team sells, then run the weekly rhythm with us until it sticks: stage architecture, playbooks, CRM workflow, coaching, deal inspection and forecast discipline.

See how the method works
On your own

Run it internally

Use the blueprint and 90-day plan with your team. You keep the decisions, priorities and practical outputs needed to do it without us.

10Proof
In 2 weeks we went from basic outreach activity to a fully formed GTM strategy for an international net new sales motion. This is a step change for our sales function and a central pillar to our new direction.
Kenny DooleCommercial Director, Turnkey IPS
11Revenue Workshop

Not ready for a five-day sprint?

The Growth Score shows what's limiting your number and what to fix first: free, 8 minutes, report emailed to you. Or bring a live problem to the free one-hour Revenue Workshop.

Frequently asked questions

What's 5 Days to Scale?

5 Days to Scale is a focused commercial sprint for founders and revenue leaders who need a clear, executable plan in a short window. It covers ICP focus, pipeline diagnosis, sales process design, qualification standards and a 90-day action plan with the tools to run it. The output is a working blueprint grounded in your pipeline and commercial reality, not a strategy document.

Who's 5 Days to Scale for?

5 Days to Scale is for founders and revenue leaders who carry the number but don't yet have a commercial system that makes progress easy to inspect or repeat. It's most valuable at a growth inflection: a new hire, a new market, a board asking harder questions, or a pipeline that looks busy but isn't converting.

What does Day 1 look like?

Day 1 is commercial diagnosis. We review the current target, pipeline reality, ICP definition, qualification standard and where deals are stalling. The goal is to surface what's getting in the way before any process or tool work starts, so the rest of the sprint builds from commercial reality, not assumptions.

Know exactly what to fix next and how to execute it in 90.