Founder-Led
Revenue Leader

In 5 days, work out what to fix or build first and how to execute it over the next 90.

5 Days to Scale is the Design sprint for founder-led teams and revenue leaders who need a clearer view of the sales system underneath growth. We look at what's working, what's getting in the way, and what needs to change first across ICP, value story, qualification, sales stages, buyer evidence, CRM truth and the weekly rhythm. You leave with a clear GTM blueprint and a practical 90 day plan.

It’s more than a diagnostic.

The system we inspect

We look across the parts of the sales system that decide whether growth is repeatable: demand, sales process, closing and expansion.

Demand
  • What are your killer use cases & outcome metrics?

  • How will you engage your customer with a differentiated POV?

  • How are you linking the magnitude of the problem to intent?

Sales Process
  • How will you support the buying process to advance deals?

  • What are your stage gates, inspection rhythms and qualification model?

  • How have you codified what works?

Closing
  • How do you prevent a status quo decision?

  • How do you create decision consensus?

  • Is your business case or proposal fully quantified?

Expand
  • How do you prove value for your customers?

  • What are your win patterns and KPI’s?

  • Are you perceived as a vendor or partner?

Expand
  • How do you prove value for your customers?

  • What are your win patterns and KPI’s?

  • Are you perceived as a vendor or partner?

Problems we solve

Where the system usually breaks. We're looking for the few things creating the most avoidable loss, not a long list of improvements.

Demand

Is the right pipeline being created early enough?

Process

Are deals moving because buyers are committing, or because stages are being updated?

Closing

Are late-stage deals slipping once Finance, procurement or the CFO gets involved?

Expand

Are customers seeing enough value to renew, grow and become proof for the next deal?

What sits underneath

Product

Is the market problem clear enough?

Is the value story landing in the right way?

Does the market know your solution solves the problem?

People

Are the right people in the right roles?

Are they showing the behaviours the sales motion needs?

Are they being coached in a consistent way?

Process

Do the stages, qualification and CRM workflow match how deals actually move?

Are managers inspecting the right things?

Repeatability

Can the team repeat the winning pattern without the founder or sales leader carrying every deal?

Do you know which patterns are worth scaling?

Problem × People × Process → Repeatability

The 5 day sprint

D1
Baseline
  • Baseline outcomes

  • Interviews, pipeline audit & wins

D2
Discovery
  • Problem, people, process & repeatability

  • ICP/killer use‑cases

  • Proof Review

D3
Diagnosis
  • Root cause & 12 step problem analysis

  • Prioritised quick wins

D4
Alignment
  • Problem, people, sales motion

  • Value proposition & messaging

  • People & hiring needs

D5
Blueprint & Plan
  • GTM Blueprint

  • 90 day prioritised plan

  • Do it now pack

What we inspect - evidence, not opinions

We check the system underneath the number across ICP, value story, people, process, qualification and repeatability.
  • ICP and strongest use cases

  • CRM truth and forecast inspection

  • Value story tied to buyer outcomes

  • Sales-to-CS handoff and expansion signals

  • Current stages and stage exit evidence

  • Win patterns and proof assets

  • Qualification model and buyer commitment

  • Hiring, role clarity and coaching rhythm

  • Pipeline quality, stage age and slipped dates

  • Repeatability of the current sales motion

Diagnose → Blueprint → Execute

37 point diagnostic

A clear view of what is helping growth, what is getting in the way, and what needs attention first.

GTM blueprint

The decisions, stages, qualification standards and operating rhythm needed for the next 90 days.

90 day action plan

What to do now, next and later with owners, priorities and sequencing.

Next step route

Run it internally, or move into Closing OS Install if the system needs to be built and run with the team.

After the sprint

Design
Install Closing OS

Use the blueprint to install the sales system with us over 90 days: stage architecture, playbooks, CRM workflow, coaching cadence, deal inspection and forecast discipline.

See Closing OS Install
Run
Run it internally

Use the blueprint and 90-day plan with your team. You keep the decisions, priorities and practical outputs needed to do it without us.

Use the 90‑day plan

In 2 weeks we went from basic outreach activity to a fully formed GTM strategy for an international net new sales motion. This is a step change for our sales function and a central pillar to our new direction.

Kenny Doole
Commercial Director, Turnkey IPS

Metrics & evidence

We set the baseline

We agree what will prove progress: pipeline quality, stage evidence, slipped dates, qualification strength, forecast confidence, win rate, cycle time and how each will be measured.

    We look for early signals

    Inside 30 days, the first visible change should show up in how deals are inspected, qualified, updated, coached or forecast.

      Leave knowing what to fix or build first

      5 Days to Scale gives you the diagnosis, GTM blueprint and 90-day plan you can run.
      Team roll‑out scoped on call.

      5 Days to Scale is the Design phase of Closing OS.

      You leave with the diagnosis, GTM blueprint and 90-day plan. If you want us to build and run the system with the team, the next step is Closing OS Install.

      Questions

      Is this part of Closing OS Install?

      Yes. 5 Days to Scale is the Design phase of Closing OS.

      It can stand alone if you need a clear diagnosis and 90-day plan. It can also become the first step into Closing OS Install if the team needs us to build and run the system with them.

      What happens after the sprint?

      You have two routes.

      You can run the plan internally with your team, or move into Closing OS Install if the system needs to be built into sales stages, playbooks, CRM workflow, coaching and weekly operating rhythm.

      Is this on-site or remote?

      Remote works for most of the sprint.

      We come together in person when it changes the quality of the work: diagnosis, alignment, leadership sessions or live deal work.

      Know exactly what to fix next and how to execute it in 90.

      + 40%
      WIN RATE UPLIFT
      −27 %
      SALES cycle TIME
      ±10 %
      FORECAST ACCURACY
      Targets reflect outcomes after the 90‑day plan is executed (often via Closing OS Install).