Why Deals Really Stall
Most teams can see the symptom.
The close date moves. The next step gets vague. A key meeting feels bigger than it should. The founder or CRO gets pulled back into a deal that should not need rescuing.
The issue is rarely effort.
It is usually one of five things: weak deal control, missing buyer evidence, unclear access to power, poor consensus mapping, or a CRM stage that no longer matches reality.
Live Deal Coaching helps you inspect the deal before that risk becomes a miss.
Is this right for you?
The founder is still being pulled into key opportunities.
First sales hires can run meetings, but struggle with consensus, procurement or negotiation.
The team has real pipeline, but not enough deal judgement or inspection capacity.
You are moving from founder-led selling into a repeatable team motion.
Pipeline exists, but the board still doesn't trust the number.
Managers are too stretched to inspect every strategic deal in depth.
The team is moving from mid-market into enterprise and deals are getting more political.
They need better deal control and forecast confidence without adding more noise or headcount.
B2B software, AI / data platforms and tech-enabled services.
New logo, pilot-to-rollout, expansion and renewal opportunities.
Multi-stakeholder, non-transactional deals where one opportunity matters.
Active opportunities where the next move needs sharper inspection.
Usually £20k+ ACV where one deal can materially affect the number.
Strongest fit for £50k–£500k+ ACV opportunities.
not for PLG / self-serve, commodity renewals or low-ticket volume sales
You spend the session with a senior Closing Foundry operator — someone who has carried the number, led mid-market and enterprise sellers, run forecast calls, and worked through live pipeline issues inside real teams.
No junior hand-off
No generic sales pitch
A direct view on the deal and the right next best action
Deal control and next step quality
Active new logo, expansion or renewal opportunities.
Buyer map, consensus and access to power
Stage evidence and forecast risk
Meeting prep, objections and negotiation moments
Procurement, finance, security or legal blockers
Operator-led live deal inspection
Pre-read, live clinic and written next best actions
Challenge on the deal and the management read.
A way to spot repeat patterns that may need wider system work.
Generic rep coaching
A training webinar.
A replacement for 5 Days to Scale or Closing OS
A fit for low-ticket, high-volume motions
1 page intake on the deal
CRM notes, call context and the latest meeting or email
60-minute clinic with seller and manager.
We inspect the deal, test the assumptions and agree the next moves.
written next moves within 24 hours
Clear owner, date and action for the next step.
Live Deal Coaching is usually sold in 3- or 6-month packs.
That makes it useful for teams with several strategic deals to inspect, or where the same deal-control issues keep showing up across the pipeline.
Exact scope is agreed after a fit call and, where useful, a Revenue Workshop.
We do not sell one-off marketplace coaching sessions.
If the number is harder to trust than it should be, start here.
Use Live Deal Coaching when one or more live opportunities need sharper inspection now.