Live Deal Coaching
Live Deal Coaching gives founder-led teams and revenue leaders operator-led inspection on commercially material opportunities. We test deal control, buyer evidence, stage quality and next steps — then leave the seller, manager and sponsor with a sharper call on what to do this week.
Best fit for multi-stakeholder B2B software and tech-enabled service deals where one opportunity is commercially material.
Why Deals Really Stall
Most teams can see the symptom. Fewer can see why the deal is really at risk. If the close date keeps moving, the founder or CRO gets pulled back in, or a key meeting feels higher-stakes than it should, the issue is rarely effort.
It is usually weak deal control, missing buyer evidence, poor consensus mapping or stage quality that does not match reality.
Is this right for you?
The founder still carries the number on key deals.
First hires can run meetings, but not consensus, procurement or negotiation alone yet.
The team has real pipeline, but not enough deal judgement or inspection capacity.
They are moving from founder heroics into a repeatable motion without wanting more bureaucracy.
Pipeline exists, but the board still does not trust the number.
Managers are too stretched to inspect every strategic deal with enough depth.
The team is moving from mid-market into enterprise and deals are getting more political.
They need better deal control and forecast confidence without adding more noise or headcount.
software, AI/data platforms and tech-enabled services
new logo, pilot-to-rollout, expansion, renewal or commercial re-papering
The team has real pipeline, but not enough deal judgement or inspection capacity.
multi-stakeholder, non-transactional deals where one opportunity matters
ICP1: usually ~£20k–£150k ACV
ICP2: usually ~£50k–£500k+ ACV
not for PLG / self-serve, commodity renewals or low-ticket volume sales
You spend the session with a senior Closing Foundry operator — someone who has carried the number, run forecast calls and worked through live pipeline and deal issues inside real teams.
No junior hand-off
No generic sales pitch
A direct view on the deal and the right next move
Deal control and next-step quality
We inspect pipeline, process, closing and expansion
Buyer map, consensus and access to power
Stage evidence and forecast risk
Meeting prep, objections and negotiation moments
Procurement, finance, security or legal blockers
Operator-led live deal inspection
Pre-read, live clinic and written next best actions & win strategy
Challenge on the deal and on the management read
A route into bigger system work if the pattern repeats
Generic rep coaching
One-off marketplace sessions
A replacement for 5 Days to Scale or Closing OS
A fit for low-ticket, high-volume motions
1-page intake on the deal
CRM notes, call context and the latest meeting or email
45-minute clinic with seller + manager
Founder / CRO joins when the deal is strategic
written next moves within 24 hours
pattern log if on a multi-clinic pack
Sold in 3- and 6-month packs. Exact scope is set after qualification and, where useful, Workshop. No public one-off session pricing.
Yes — commercials should be on the page lightly.Show the pack structure.Do not show exact prices.
90-day pilot: £15,000180-day run: £27,000Use these in qualification, proposal and pricing conversations — not as public homepage figures.