AI in Sales & GTM
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Large language model (LLM)
A large language model is a machine learning model trained on large amounts of data to process and generate language. Applications can combine it with retrieval, tools and instructions.
Also known as: LLM
In a sales team
The model interprets a seller’s question and drafts an answer; the surrounding application supplies the playbook and any permitted account information.
Does an LLM automatically know our sales pipeline?
The model doesn’t automatically know a company’s current deals, permissions or sales approach. Those must be supplied or made accessible.
What to check in practice
Ask which information reaches the model and which system controls access.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained