AI in Sales & GTM
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Agentic AI
Agentic AI describes systems that use AI to choose and carry out steps towards a goal, often calling tools and adjusting their actions as new information arrives.
Also known as:
In a sales team
A research assistant finds an account, notices conflicting information and chooses another source before producing its brief.
How autonomous is agentic AI?
Autonomy varies. A product described as agentic may still follow a mostly fixed sequence or require approval at each consequential step.
What to check in practice
Ask which decisions the system makes itself, which actions it can execute and when it stops.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Anthropic: agents and workflows.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained