How is Closing OS different from sales training, RevOps or a fractional CRO?

Sales training improves skills. RevOps builds the data layer. A fractional CRO adds temporary leadership. Closing OS connects all three underneath live sales execution: it installs the stages, qualification standard, playbooks, CRM workflow, deal inspection tools and weekly rhythm that make the number easier to manage, not just easier to report on.

What results can we expect?

Early results appear in leading indicators: qualification tightens, stage discipline improves, CRM hygiene rises and forecast surprises reduce. Lagging indicators including win rate, cycle time, forecast accuracy and pipeline quality take longer because they depend on deal volume, cycle length and how consistently the new rhythm is applied. Most teams see the first leading shifts within weeks.

What is 5 Days to Scale?

5 Days to Scale is the Design sprint. In five focused days, we inspect the current commercial motion, identify the constraint and produce a practical GTM blueprint and 90-day execution plan. It is the right starting point when the team knows revenue execution needs to improve but is not yet certain what to fix or build first.

How does the 90-day Closing OS Install work?

The 90-day Closing OS Install runs across Design, Enable and Run. Design identifies the constraint. Enable builds the fix into stages, qualification, playbooks, CRM workflow and manager inspection tools. Run stays with the team through pipeline reviews, deal inspection and forecast discipline until the new way of working shows up consistently in live deals, the CRM and the board forecast.

How do Design, Enable and Run work together?

Design identifies the constraint and plans the intervention. Enable turns the plan into the tools, process and workflow the team uses in live deals. Run installs the operating rhythm of pipeline reviews, deal inspection, forecast discipline and manager coaching that makes the change hold rather than revert within 90 days.

How do we know if our sales system needs fixing?

The signs are visible in the week. Deals slip without clear cause. Forecast calls rely on seller opinion, not buyer evidence. CRM stages do not reflect deal reality. First hires take too long to find their level. Managers spend more time chasing updates than inspecting quality. Pipeline looks busy but does not convert. These are signs the commercial system needs fixing.

How quickly should we see progress?

The first signs of progress appear within weeks. Pipeline quality improves, CRM hygiene tightens, deal inspection sharpens and forecast confidence rises before the revenue numbers move. Win rate, cycle time and revenue impact follow. These depend on deal volume, cycle length and how consistently the new operating rhythm is applied.

Do you provide ongoing support after implementation?

Yes. Some teams take a clean handover after the 90-day install. Others continue with a Run extension, Live Deal Coaching or manager inspection support where adoption, new hiring, upmarket expansion or forecast discipline needs more time in the week. The aim is to make the system self-sustaining, not to create ongoing dependency.

How do we get started?

If the commercial problem is unclear, start with 5 Days to Scale. It identifies the constraint and produces a 90-day plan. If the problem is clear and the team is ready to build, start with a Closing OS Install conversation. If a live deal is at risk right now, Live Deal Coaching is the right first move.

Can Closing Foundry integrate AI into my sales process?

Yes. AI-enabled workflow prompts, qualification tools and inspection assets are built into the Enable and Run phases of Closing OS where they add commercial value. That typically means call prep, next-step prompts, qualification scoring, CRM hygiene tools and manager inspection support. AI works best when the sales system underneath it is already sound. We make that true first.

Most misses are created upstream — and seen too late.

We work with founder-led and scaling B2B software teams to close the gap between target, forecast and actuals. We install the system underneath how the team sells: who you sell to, how value is explained, how deals are qualified and progressed, and how the week is run. So the sales motion becomes easier to inspect, win rates improve, cycles shorten and the forecast becomes easier to trust.

See Closing OS

Start with 5 Days to Scale

Founder-led teams

Turn founder-led selling into a repeatable team motion

When growth still depends on you, we work out what needs to be codified: ICP, value story, qualification, discovery, next steps and the weekly sales rhythm. Then we build the first system your team can actually run.

Start with 5 Days to Scale

Sales leaders

Make the sales system show up in live deals

When you're adding sellers, moving upmarket, opening a new market or trying to make the forecast more believable, the current system has to tighten. We build the standards, playbooks, coaching loops, CRM & AI workflows that make the new way of selling show up in live deals, forecast calls and the CRM.

Strategic Sales Enablement

What changes when the system starts to work

What teams are seeing

What changes first

Best fit

The forecast becomes a conversation about which deals to believe. Close dates keep moving

Close dates start to mean something. The forecast becomes easier to trust.

Founder-led, Revenue leader

The deal looks on track until it's not and you've missed the people that matter.

Deals are multi-threaded earlier. Risks surface before they become surprises.

Founder-led, Revenue leader

Discovery ends feeling good but in reality the sales cycle hasn’t actually started.

The call ends with the start of a problem statement and a real next step.

Founder-led

The demo lands then nothing - the commercial case is weak.

Value is clear before the proposal.

Founder-led, Revenue leader

Everyone runs a different process.

One stage-gated process. One definition of progress.

Founder-led, Revenue leader

The CRM shows activity, not risk.

Managers can see what's happened, what's stuck and what the next best action are this week.

Founder-led, Revenue leader

Establish what to build into your sales motion

Take the GTM Benchmark and get where the issue shows up, why it is happening, what KPI is under pressure and what to fix first.

GTM Benchmark

Why Closing Foundry

Most founders and revenue leaders have already tried advice, training courses or a new methodology. The gap between target, forecast and actuals is still there.

What we're not

Not this...

Instead

Not GTM advice

We don't hand over a plan and leave the execution to you.

We find what's really getting in the way, build the fix into stages, qualification, playbooks and CRM workflow, then run the rhythm with the team until it shows up in live deals.

Not a training course the team forgets

Sales training changes behaviour for about three weeks, then old habits come back.

We build the new behaviour into expectations, manager inspection, deal reviews and the weekly cadence — not into a slide deck.

Not AI layered onto mess

AI won't fix a sales process no one has written down.

We codify the best way to sell, buyer evidence, next best actions, then use AI to support prep, follow-up, coaching and forecast inspection

Not one person expected to own all the change

Most fractional engagements depend on one person's ability and availability.

One accountable lead operator owns the work end to end. Specialists come in for CRM workflow, enterprise selling or AI implementation — not to make the engagement look bigger.

How the work runs

Closing OS: Design → Enable → Run

Design

Work out what needs to change first.

Find what's really getting in the way. We inspect ICP, value story, qualification, sales stages, buyer evidence, CRM truth and weekly rhythm — then turn it into a 90-day plan.

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Enable

Build the change into how the team sells.

Build the fix into how the team sells. We turn the plan into stage standards, playbooks, scorecards, CRM and AI workflow, coaching tools and manager routines.

Run

Run the week until the new way sticks.

Keep the system honest in the week. We run pipeline, forecast and deal inspection rhythms with the team until the new way shows up in live deals, the CRM and the forecast call.

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See the full Closing OS

What people say

We landed our first enterprise deal in 11 weeks. Now every deal runs on a repeatable process, not crossed fingers.

James Fell

Founder & CEO, Credit Canary

In just one Bootcamp days we turned scatter-shot demos and no business case into a connected flow that lands next-step commitments on eight out of ten calls. We now know exactly what to do at each sales stage.

Miles Hance-Lambie

Founder & CEO, Ontime

With a turn by turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling.

Callum Murray

CEO, Amiqus

One system. Two ways to start.

5 Days To Scale

In 5 days, we'll show you what to fix or build first and how to execute it over the next 90.

See how it works

Closing OS

Design + Enable + Run, installed with you until it happens in the week.

See the Closing OS

Insights

Why Sales Repeatability Is The Only Scale Up

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Founder-Led

The Sales Behaviours That Win in High-Velocity B2B

May 21, 2026

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Revenue Leader

What Mid-Market B2B Sales Actually Requires

May 21, 2026

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View All Insights

Frequently asked questions

What business problem does Closing Foundry solve?

Closing Foundry solves the revenue gap: the distance between target, forecast and what the pipeline actually delivers. The problem is rarely effort. It is that the system underneath how the team sells is not doing its job: qualification is inconsistent, stage evidence is weak, buyer commitment is assumed and the CRM shows risk too late to act on it. The mechanism is Closing OS: Design, Enable and Run.

Who is Closing Foundry best suited for?

Closing Foundry is best suited for founder-led and scaling B2B software or tech-enabled teams, typically from around £500k to £10m ARR with up to 30 sellers. It is strongest when the team needs better qualification, clearer stage discipline, stronger deal control, more accurate CRM data or a forecast the board can trust.

What is the Closing OS?

Closing OS is the commercial operating system Closing Foundry uses to fix or build the system underneath how a team sells. It runs across three phases: Design identifies the constraint, Enable builds the fix into stages, qualification, playbooks and CRM workflow, and Run installs the rhythm so the change holds in live deals and the forecast call.