Most misses are created upstream — and seen too late.
Founder-led teams
Sales leaders
How Closing OS works
Most teams can see the symptoms: deals stall, close dates move, forecasts miss, and the founder or CRO gets pulled back into the detail. What they cannot see quickly is which part of the system is causing it - ICP, value messaging, qualification, stages, process, buyer evidence, or management cadence. The same applies when the goal is expansion: adding sellers, moving upmarket, opening a new market or launching a new sales motion.
Our Design work looks at what is helping growth, what is getting in the way, and where to focus first then leaves you with a clear GTM blueprint and a practical 90 day plan the team can run.
Most teams know what should change. The problem is that it never shows up in the week. Playbooks get ignored. CRM stages stop matching reality. Managers coach in different ways. Reps fall back on old habits when the quarter gets tight.
Our Enable work builds the stages, plays, coaching, CRM & AI workflow into the team’s day to day selling, so the new behaviour shows up in calls, opportunities, pipeline quality and forecast discipline.
Most change work never happens after the workshop because no one owns the cadence. Deal reviews turn into updates. Forecast calls become opinion. Managers jump from issue to issue. The team works hard, but the forecast still doesn't match what's really happening in deals.
Our Run work leads a weekly operating rhythm; pipeline and forecast reviews anchored in buyer evidence, deal clinics on live opportunities, and coaching for managers and sellers until the discipline becomes what happens in the week.
Pick what you need to fix first.
Strategic Sales Enablement
Connect behaviours to sales KPIs by installing the stage based playbooks, coaching loops, scorecards and workflow reinforcement that make better behaviour show up in the week, not just in the workshop.
Playbooks
Rebuild CRM stages, deal gates and buyer assets, then layer in AI prompts for deal coaching and forecast inspection. The output is a stage-gated pipeline your team can run and a manager who can inspect it.
What changes when the system starts to work
What people say
Frequently asked questions
Closing Foundry solves the revenue gap: the distance between target, forecast and what the pipeline actually delivers. The problem is rarely effort. It is that the system underneath how the team sells is not doing its job: qualification is inconsistent, stage evidence is weak, buyer commitment is assumed and the CRM shows risk too late to act on it. The mechanism is Closing OS: Design, Enable and Run.
Closing Foundry is best suited for founder-led and scaling B2B software or tech-enabled teams, typically from around £500k to £10m ARR with up to 30 sellers. It is strongest when the team needs better qualification, clearer stage discipline, stronger deal control, more accurate CRM data or a forecast the board can trust.
Closing OS is the commercial operating system Closing Foundry uses to fix or build the system underneath how a team sells. It runs across three phases: Design identifies the constraint, Enable builds the fix into stages, qualification, playbooks and CRM workflow, and Run installs the rhythm so the change holds in live deals and the forecast call.