Most misses are created upstream — and seen too late.
Two starting points, one system.
Turn founder-led selling into a repeatable team motion
When growth still depends on you, we work out what needs to be codified: ICP, value story, qualification, discovery, next steps and the weekly sales rhythm. Then we build the first system your team can actually run.
Start with 5 Days to ScaleMake the sales system show up in live deals
When you're adding sellers, moving upmarket, opening a new market or trying to make the forecast more believable, the current system has to tighten. We build the standards, playbooks, coaching loops, CRM & AI workflows that make the new way of selling show up in live deals, forecast calls and the CRM.
Strategic Sales EnablementWhat changes when the system starts to work
Why Closing Foundry
Most founders and revenue leaders have already tried advice, training courses or a new methodology. The gap between target, forecast and actuals is still there.
We don't hand over a plan and leave the execution to you.
We find what's really getting in the way, build the fix into stages, qualification, playbooks and CRM workflow, then run the rhythm with the team until it shows up in live deals.
Sales training changes behaviour for about three weeks, then old habits come back.
We build the new behaviour into expectations, manager inspection, deal reviews and the weekly cadence — not into a slide deck.
AI won't fix a sales process no one has written down.
We codify the best way to sell, buyer evidence, next best actions, then use AI to support prep, follow-up, coaching and forecast inspection
Most fractional engagements depend on one person's ability and availability.
One accountable lead operator owns the work end to end. Specialists come in for CRM workflow, enterprise selling or AI implementation — not to make the engagement look bigger.
The Revenue Workshop
60 minutes to work out what's getting in the way of sales execution and what to fix first. No cost, operator-led.
Learn moreHow the work runs. Closing OS: Design → Enable → Run
Work out what needs
to change first.
Find what's really getting in the way. We inspect ICP, value story, qualification, sales stages, buyer evidence, CRM truth and weekly rhythm — then turn it into a 90-day plan.
Build the fix into
how the team sells.
We turn the plan into stage standards, playbooks, scorecards, CRM and AI workflow, coaching tools and manager routines.
Run the week until
the new way sticks.
We run pipeline, forecast and deal inspection rhythms with the team until the new way shows up in live deals, the CRM and the forecast call.
What people say
With a turn-by-turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling
Callum Murray
CEO, Amiqus
We had mixed experience and every rep running deals differently. Now there’s one consistent way to qualify, progress and inspect opportunities — and it’s built into how the team sells every day
Russell Palmer
Sales Director, IT Cloud Solutions, Konica Minolta
In two weeks, we went from basic outreach activity to a fully formed GTM strategy for an international net-new sales motion. This was a step change for our sales function and a central pillar of our new direction.
Kenny Doole
Commercial Director, Turnkey IPS
We landed our first enterprise deal in 11 weeks. Now every deal runs on a repeatable process, not crossed fingers.
James Fell
Founder & CEO, Credit Canary
In just one day we turned scatter-shot demos and no business case into a connected flow that lands next-step commitments on eight out of ten calls. We now know exactly what to do at each sales stage.
Miles Hance-Lambie
Founder & CEO, Ontime
Closing Foundry turned our sales process into a repeatable execution system. They codified how we sell, built practical playbooks and embedded them into our workflow - giving us a clearer standard for discovery, qualification, deal progression and coaching, all tied to the commercial metrics I care about.
Zach Miller
CRO, VanillaSoft
Frequently asked questions
Closing Foundry solves the revenue gap: the distance between target, forecast and what the pipeline actually delivers. The problem is rarely effort. It is that the system underneath how the team sells is not doing its job: qualification is inconsistent, stage evidence is weak, buyer commitment is assumed and the CRM shows risk too late to act on it. The mechanism is Closing OS: Design, Enable and Run.
Closing Foundry is best suited for founder-led and scaling B2B software or tech-enabled teams, typically from around £500k to £10m ARR with up to 30 sellers. It is strongest when the team needs better qualification, clearer stage discipline, stronger deal control, more accurate CRM data or a forecast the board can trust.
Closing OS is the commercial operating system Closing Foundry uses to fix or build the system underneath how a team sells. It runs across three phases: Design identifies the constraint, Enable builds the fix into stages, qualification, playbooks and CRM workflow, and Run installs the rhythm so the change holds in live deals and the forecast call.