Most B2B revenue misses are created upstream & seen too late
Founder-led teams
Sales leaders
How Closing OS works
Most teams can see the symptoms: deals stall, close dates move, forecasts miss, and the founder or CRO gets pulled back into the detail. What they cannot see quickly is which part of the system is causing it - ICP, value messaging, qualification, stages, process, buyer evidence, or management cadence. The same applies when the goal is expansion: adding sellers, moving upmarket, opening a new market or launching a new sales motion.
Our Design work looks at what is helping growth, what is getting in the way, and where to focus first then leaves you with a clear GTM blueprint and a practical 90 day plan the team can run.
Most teams know what should change. The problem is that it never shows up in the week. Playbooks get ignored. CRM stages stop matching reality. Managers coach in different ways. Reps fall back on old habits when the quarter gets tight.
Our Enable work builds the stages, plays, coaching, CRM & AI workflow into the team’s day to day selling, so the new behaviour shows up in calls, opportunities, pipeline quality and forecast discipline.
Most change work never happens after the workshop because no one owns the cadence. Deal reviews turn into updates. Forecast calls become opinion. Managers jump from issue to issue. The team works hard, but the forecast still doesn't match what's really happening in deals.
Our Run work leads a weekly operating rhythm; pipeline and forecast reviews anchored in buyer evidence, deal clinics on live opportunities, and coaching for managers and sellers until the discipline becomes what happens in the week.
Pick what you need to fix first.
What changes when the system starts to work
What people say
Questions
Closing Foundry helps founder-led and scaling B2B software teams close the gap between target, forecast and actuals. The problem is usually not effort. It is that the sales system underneath how the team sells is not carrying enough of the work: stages mean different things, qualification is inconsistent, buyer evidence is weak and the CRM shows risk too late.
Closing Foundry is best suited for founder-led and scaling B2B software or tech-enabled teams, usually from around £500k to £10m ARR, with 2–10 sellers or a founder still close to the number. It is strongest where the team needs better sales process, qualification, deal control, CRM workflow and forecast confidence.
Closing OS is the sales execution system underneath how a B2B team sells. It connects sales process, qualification, buyer evidence, playbooks, CRM workflow, manager coaching, deal inspection and forecast rhythm so the team can work deals with less guesswork and more evidence.