AI in Sales & GTM
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Retrieval-augmented generation (RAG)
Retrieval-augmented generation combines information retrieval with a generative model: the system finds relevant source material and supplies it as context for an answer.
Also known as: RAG
In a sales team
A seller asks about a security objection. The system retrieves the relevant approved security material before drafting an answer.
Does RAG eliminate hallucinations?
RAG doesn’t retrain the model or guarantee factual accuracy. Retrieval can miss the right passage or return an obsolete one.
What to check in practice
Check retrieval quality separately from answer quality, including the source version and access permissions.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Microsoft: retrieval-augmented generation.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained