Resources · Revenue execution & GTM
Operator tools for the week.
Free, sharp tools to see what’s getting in the way of your number, and what to fix or build first. Built from the system we install.
The Real-ICP One-Pager
Define who you actually win, and who to walk away from, on a single page.
Pipeline is busy but conversion is soft; too many deals were never a fit in the first place.
The First Sales-Hire Rubric
Hire, grow and fire your first AE or sales leader on evidence, not a feeling.
Most founders make the first sales hire on gut, then can’t say why it isn’t working six months in.
The First-Meeting Scorecard
Score a first conversation against the five things that actually start a sales cycle.
The meeting felt great, they asked about pricing, then it went quiet. A good-feeling first meeting is the most dangerous kind.
The Forecast Confidence Check
Score whether your forecast can be trusted, not just reported, before the board asks.
The pipeline has never been more active. The number has never been harder to trust.