Why Sales Execution Is Your Real Moat
Closing Foundry is an operator-led sales execution consultancy for B2B software and tech-enabled services. We build repeatable revenue and investor trust by diagnosing and designing GTM systems that lift win-rate, shorten cycle time, and move forecast accuracy toward ±10%. We bring hands-on strategic and operational rigour - delivering actionable revenue blueprints and, where engaged, driving execution or specifying the exact steps your team can implement immediately.
Features can be copied; a disciplined way of selling can’t. Teams often find product–market fit, then stall as deals sprawl and forecasts wobble. We exist to fix that execution gap. Our work turns every interaction into a next-best action: tighter qualification, buyer-centred discovery, and in-CRM deal inspection that shortens cycles, lifts win-rates, and restores board confidence.
We install a practical operating system for sales. Every engagement starts with a quick GTM Edge Audit and a 90-day plan, then - where needed - Bootcamp to embed behaviours, a Win Rate System to hardwire stages and talk tracks, Revenue Operations to make the data trustworthy, and a Fractional CRO layer to own the number. The spine is always the same: clear stage-gates, weekly cadence, and outcome dashboards that track win-rate, cycle time, forecast variance and NPS.
We work with founder-sellers and scale-up leadership teams who want results they can show to investors. Co-founders Charles (sales execution) and James (founder turned enterprise seller) lead a bench of proven operator-leaders who’ve taken start-ups and scale-ups from £0 to seven figures. We bring the blend of empathy and edge required to move from hopeful selling to durable, repeatable growth.
Next step: take the 5 minute Sales Readiness Score or book a 25 minute conversation.
