Building the teams that build repeatable revenue.

From our sales readiness score to your board ready CRO layer, Closing Foundry exists to turn hopeful selling into Execution-Edge growth.

We help founder-led teams build repeatable revenue & investors trust.

Features fade fast, AI now clones product features in a weekend, so advantage shifts from what you build to how you sell. It always has - remember the database wars, where superior tech lost to sharper go-to-market execution. Seed and Series A founders feel it first: early deals close, then pipeline stalls and forecasts slip because product is strong but sales execution lags. The delta between run rate and target becomes the primary focus and distraction.

Closing Foundry exists to fix that. A safe pair of hands turning every deal interaction into a next‑best action: tight qualification, buyer‑centred discovery, and in‑CRM deal inspection that shortens cycles, lifts win‑rates, and restores investor confidence giving early stage startups a scalable system for repeatable revenue.

Co-founders Charles (sales expert) and James (founder turned enterprise seller) blend operator expertise with founder empathy. They spotted a gap in the start-up ecosystem: product, marketing, and finance have clear playbooks, but sales execution doesn't - definitions and best practices vary wildly.

If you’re ready to trade hopeful sales for repeatable revenue, start with a quick Sales Readiness Score or message us to see if we’re a fit.

‍Laurie Mascott
Operating Partner (Fractional CRO)
Bio
Opened EMEA for two scale-ups, most recently taking ChatLingual from greenfield to 50 % of global revenue within 18 months; earlier grew Concentra Analytics from £0 to £19 m ARR in four years. Former Oracle sales head who blends rigorous data models with channel alliances to lift win rates in new markets.
Erlend Asker
Operating Partner (Post-Sale Growth)
Bio
Specialist in scaling professional-services and CS organisations. Improved utilisation by 7 % at IFS, unlocking over €10 m margin, and grew a €34 m Software AG services unit in four of five years. Deploys delivery rhythms and margin dashboards that protect renewal ARR and fund expansion without extra headcount.
Douglas Mancini
Operating Partner (Fractional CRO)
Bio
Enterprise GTM turnaround lead. Experience implementing sales process, methodologies and playbooks in both startups and mature G2M organisations. Doubled Critizr MRR in 18 months and secured key wins in DACH and UKI markets. Landed first deal for Ori while building a repeatable sales process and most recently turned around Okta’s Large Enterprise business delivering 70% growth and 85% forecast accuracy.
Russell Palmer
Operating Partner (Fractional CRO)
Bio
Thirty plus years closing complex enterprise deals across telecoms, energy and SaaS. Helped grow Pegasystems UKI ARR from $9 m to $54 m, halving sales cycle length, and doubled Virtalis revenue in two years by installing weekly commit rhythm and deal scorecards. Specialises in converting lumpy pipelines into predictable quarters.
Charles Talbot
Co-Founder & Managing Partner
Bio
Two decades building B2B revenue engines in martech, adtech and CX. Led category sales at Yahoo! and Enterprise sales at Marin Software, then founded LiveGuru to codify best sales practices and deliver frontline live deal coaching. Has taken teams from founder-led selling to > 75 % quota attainment while tightening forecast variance to ±10 %.
James Varga
Co-Founder & Managing Partner
Bio
Twenty- five years scaling fintech, identity and climate tech ventures from seed to global roll out. Co-founded two open banking platforms, secured FCA approval and delivered multimillion pound partnerships with HSBC and NatWest. Now focuses on giving Series A boards forecast visibility and partner channels that accelerate ARR without ballooning burn.

Looking to improve sales execution for your portfolio or member base?

We co-deliver diagnostics, bootcamps and CRO layers with VCs, accelerators and economic agencies.

Click on the partnerships button below if you'd to talk about how you can help improve portfolio sales outcomes.

Partnerships

Our core values

Open
Radical candour & data over dogma.
Immediate
Actions that move tomorrow’s pipeline.
Pioneering
AI-enabled workflows that embed best practice.
Together
One team with founders and your team.

We’re always looking for CRO & Execution-Edge talent.

Want to join the bench? Hit the button below.