Sales execution support for cohorts, programmes and member communities.

We give programme partners practical commercial support their companies can apply now: clear workflows, measurable outcomes, and a light touch operating model.

Practical support they can apply now, not another webinar.

How we help our partners

1
Accelerators

Increase follow-on funding by proving revenue traction earlier.

2
Economic Development Agencies

Drive job creation and regional GVA by accelerating scale-up wins.

3
Member Organisations

Lift member retention and NPS with visible, measurable sales wins.

1

Partner fit call

Map the portfolio and how value is shared.

2

Pilot

A Bootcamp, a GamePlan cohort, or 5 Days to Scale in one portfolio company.

3

Scale

Roll out across the ladder, with a joint case study.

1WHY PARTNER

The pressure on your companies is moving to execution, and it shows up late.

External pressure

What the market is doing to your portfolio

  • Capital is squeezed; due diligence is data-first.
  • AI commoditises product advantage; the edge shifts to execution, and buyer noise is up.
  • Only ~11% of seed companies reach Series A.
Execution indicators

The signals that a company is stalling

  • Sales cycles get longer.
  • The gap between target and run-rate grows.
  • Mis-hires burn runway and time.
Partner upside

What good execution gives you back

  • Faster follow-on funding.
  • Higher economic value across the cohort.
  • Better jobs and GVA stories for public bodies.
2WHO WE HELP

The same execution system, read for three kinds of partner.

1AcceleratorsIncrease follow-on funding by proving revenue traction earlier, not just product or growth narrative.
2Economic Development AgenciesDrive job creation and regional GVA by accelerating scale-up wins across the cohort.
3Member OrganisationsLift member retention and NPS with visible, measurable sales wins members can feel.
3SEE WHAT TO FIX FIRST

Get a view of where your portfolio needs help and route them to the right support.

Use our GTM benchmark to find out where a company is now, what the real sales execution issue is, how it compares to similar companies, and what type of support would make the biggest difference next.

The benchmark shows the main limitation, the KPI likely under pressure, and the route most likely to move the number, in plain English a board can act on.

See the benchmark
4WHAT WE DELIVER

Design, enable, run: the work that turns activity into the number.

Run

Hard-wire execution

Operationalise the method into CRM, deal inspection, daily seller behaviour and AI workflows.

Enable·Event to pipeline

Turn a cohort's trade missions into qualified pipeline.

GamePlan is an event-to-pipeline sprint. It turns a trade mission, conference or portfolio showcase into inspectable, sales-qualified pipeline, instead of a stack of business cards that goes cold the week after. You can run it across a whole cohort at once.

How it works: a 40-day motion in four phases
T-10 to T-2

Before the event

ICP and target list, booking links, account research and a point-of-view for the priority accounts, and a 30-second pitch card every founder can deliver.

Event days

On the stand

A three-line on-stand routine (pitch, impact question, meeting ask), one shared capture sheet so no lead is lost, and a daily 10-minute huddle.

T+1 to T+14

Follow-through

A meeting-first cadence already built (Day 1 email and DM, Day 3 call, Day 7 email, Day 10 call), prioritised hot, warm and long-shot.

T+15 to T+30

Advance

Weekly qualified-lead reviews, pipeline hygiene, and an event ROI report.

What the partner gets

A cohort dashboard that rolls up event impact across the portfolio at a glance.

One view per company, so you can see where the cohort stands and take a clean ROI story to your own stakeholders.

Leads
Discovery meetings
Qualified opportunities
Pipeline value
Won value
The numbers we run to, per company
  • 20+qualified leads
  • 8+discovery meetings in 10 days
  • 3+sales-qualified opportunities in 40 days
4.6 / 5 founder rating

Includes the kit, two 45-minute coaching huddles, the dashboard and reporting.

Book a GamePlan cohort
Common questions
What kind of events does GamePlan work for?
Trade missions, conferences, demo days and portfolio showcases. Any event where the goal is investor interest, customer conversations or qualified pipeline. The motion is the same: target, capture, follow up and report, so it travels from one event type to the next.
How does it run across a cohort?
GamePlan is built to run for several companies at once. Each company works the same method and gets its own five-number view, while the partner gets a cohort roll-up that shows Leads, Discovery meetings, Qualified opportunities, Pipeline value and Won value across the portfolio at a glance.
Can our team co-deliver it?
Yes. We co-deliver alongside the partner's team and can train your people to run parts of it. The operating rhythm stays the same, so results are comparable company to company and the ROI story holds up to your own stakeholders.
What does a company need to bring?
A target event, at least one person who will attend and own the follow-up, and a willingness to run the routine for the 40 days. It works for pre-revenue teams chasing first conversations and for scaling teams who want event spend to show up as inspectable pipe.
Enable·Skills that stick

Install deal-winning habits across the cohort.

Closing Bootcamp is practical sales training that sticks. A one or two day live cohort plus a 30-day sprint that builds deal-winning habits into how a team actually sells, run by operators, not generic trainers. Built for founder-led teams and early sales hires moving from scramble to a repeatable motion.

The deals are in the pipeline. They are just not moving. That is usually not a motivation problem, it is a qualification problem, a value problem, or a rhythm problem. The bootcamp fixes all three.

How it works
Day one, morning

Concept Lab

Why buyers change, deal drivers and root-cause grids, AI-powered point-of-view research and business-case build, and deal-inspection scorecards.

Day one, afternoon

Closing OS sprints

ICP card and outbound cadence, SPICED discovery and qualification, value and differentiation with ROI pages, a give-and-get negotiation matrix, pipeline cadence, and mindset for tough conversations.

Optional day two

Live practice

Deeper live practice for teams that want it, applied to the deals they are actually working.

30-day sprint

Make it stick

An async sprint with four weekly coaching huddles so the habits hold after the room empties.

What the team walks out with
  • A personal closing heat map.
  • A board-ready business case a CFO can sign off in minutes.
  • A 30-day action cadence.
  • Four weekly coaching calls.
The value

Teams land next-step commitments on around 80% of calls and cut sales cycles by 27%.

Run it as a single cohort, or as several for a larger portfolio.

What people say

“Shifted our mindset in one day.”

Richie Stewart
Senior Commercial Manager, Amiqus

“Best sales course I've taken.”

Lizzy Wood
Marketing Manager, Sero

“Fresh perspective we applied immediately.”

Scott Jones
CEO, Illustrate Digital

“This is a no-brainer for non-sales startup founders. The bootcamp has made a real difference to how I think and how I sell. Mindset first, then tools to practise and iterate.”

Miles Hance-Lambie
Founder & CEO, Ontime
Headshot
Common questions
Who runs the bootcamp sessions?
Sessions are run by senior Closing Foundry operators who have carried the number, led revenue teams and worked through live pipeline problems inside real businesses. The content is drawn from real commercial situations, not theoretical frameworks. There is no junior hand-off or programme management layer.
How many people can attend?
Cohort size is kept small to maintain discussion quality and deal-level application. Most sessions work best with six to twelve participants who are actively managing live pipeline. Where programme partners are running the bootcamp for a founder cohort, size and format are agreed as part of the programme design.
Is the bootcamp online or in person?
Both formats work. In-person sessions produce richer discussion when deal specifics are on the table. Online delivery works well for cohort programmes where participants are geographically spread. The right format depends on the group, the pipeline quality they bring and the programme partner's delivery preference.
Do participants need prior sales training?
No. The bootcamp is built around live commercial situations, not a prerequisite knowledge base. Participants need active pipeline and a willingness to apply the frameworks to real deals in the week. Prior sales training can provide useful context, but it is not a requirement.
What happens after the bootcamp?
Participants leave with a practical qualification standard, a clearer framework for deal control and a set of next steps tied to live opportunities they are working. Some move directly into a scoped Closing OS engagement. Others use Live Deal Coaching to apply the new approach to specific deals in the week after the programme ends.

Take the full curriculum to your team or board.

Download the curriculum
5TRUSTED BY
Programmes & partners
The organisations we run alongside.

6Before you book

Frequently asked questions

Who are Closing Foundry’s programme partners?

Programme partners are organisations that support founders and scaling companies — economic development agencies, accelerators, investor networks and ecosystem bodies. They use Closing Foundry to add structured, measurable commercial support to their programmes without building the content or delivery capability in-house.

What does a Closing Foundry partner get?

Partners get a structured way to offer practical commercial support to their companies: diagnostics, workshops, cohort training, action plans and sales execution tools that produce measurable founder outcomes. The aim is useful results without heavy partner admin or delivery overhead.

How does a partner referral work?

A referral usually starts with a company that needs clearer commercial direction or stronger sales execution. We qualify fit and agree the right starting point: whether that is a diagnostic, workshop, 5 Days to Scale or Closing OS. We keep the partner informed throughout. The goal is a better commercial outcome for the company and clear evidence for the partner.

For programme partners

Make sales repeatable & forecasts predictable across your cohorts.

A short call with an operator. We'll map the portfolio, agree how value is shared, and point you to the right place to start.