AI in Sales & GTM
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Multi-agent system
A multi-agent system uses two or more AI agents with distinct or shared responsibilities to complete work together.
Also known as:
In a sales team
One agent researches an account, another checks claims against sources, and a coordinating process prepares the final brief.
Are several agents better than one?
More agents can increase cost, delay and disagreement. A second agent’s approval isn’t independent proof that an answer is correct.
What to check in practice
Compare quality and cost with a simpler single-agent workflow on the same cases.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Anthropic: agents and workflows.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained