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AI in Sales & GTM

AI evaluations

AI evaluations, often called evals, are structured tests that assess an AI system against defined tasks and success criteria.

Also known as: AI evals, evaluations

In a sales team

A team tests whether deal guidance identifies missing decision-process evidence without inventing it, using a bank of representative opportunities.

Is a successful demo enough to evaluate AI?

A good demonstration isn’t an evaluation. Tests should include incomplete records, contradictions, unsuitable requests and repeated runs where outputs vary.

What to check in practice

Agree acceptance criteria before rollout and rerun the test set after changes to models, prompts, content or tools.

Related concepts

For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.

Further reading: Anthropic: evaluating agents.

Build AI into how the team sells

Strategic Sales Enablement connects standards, development and practical workflows with ongoing review of how sellers and managers use them.

Explore Strategic Sales Enablement →
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