AI in Sales & GTM
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Agent orchestration
Agent orchestration coordinates the tools, agents, data and human hand-offs required to complete an AI-supported process.
Also known as:
In a sales team
A workflow retrieves account evidence, prepares recommendations, requests seller review and records an approved result.
What happens when a step in an agent workflow fails?
Orchestration is broader than asking several agents the same question. It must manage failures, duplicate actions, permissions and unfinished work.
What to check in practice
Test a failed tool call and a rejected recommendation as well as the happy path.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Anthropic: agents and workflows.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained