AI in Sales & GTM
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Context graph
Context graph is an emerging label for a graph that connects business entities with interactions, events and, in some implementations, the evidence or reasoning behind decisions.
Also known as: GTM context graph
In a sales team
A deal’s close-date change is linked to the meeting, procurement requirement and recorded explanation that prompted it.
How is a context graph different from a knowledge graph?
There is no universally agreed boundary between a context graph and a knowledge graph. Don’t assume a product records decision reasoning merely because it uses this label.
What to check in practice
Ask whether the graph stores observed events, inferred relationships, decision records or all three, and how each is distinguished.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained