AI in Sales & GTM
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Knowledge graph
A knowledge graph represents entities and the relationships between them in a structured form that can be queried and used by software.
Also known as:
In a sales team
A graph connects an account to its contacts, opportunities, meetings and products, helping a system find who was involved in a decision.
Does every sales team need a knowledge graph?
Graphs aren’t inherently AI, and they don’t make uncertain information true. Relationships still need sources, dates and appropriate access controls.
What to check in practice
Ask which useful question the graph answers better than the existing CRM or database.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Neo4j: knowledge graphs.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained