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AI in Sales & GTM

Agent memory

Agent memory is information retained or retrieved across steps or sessions so an AI system can use relevant previous context.

Also known as: AI agent memory

In a sales team

An assistant retrieves the last approved account plan and the date it was reviewed before preparing the next meeting brief.

Does an agent remember everything?

Memory isn’t automatic, complete or permanent. It can become stale, retain an incorrect inference or expose information to the wrong user if poorly designed.

What to check in practice

Check what is stored, who can see it, when it expires and how a correction takes effect.

Related concepts

For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.

Further reading: Anthropic: context engineering.

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