AI in Sales & GTM

AI governance

AI governance establishes accountability, policies and review processes for how an organisation develops, uses and maintains AI systems.

Also known as:

In a sales team

A sales team names owners for approved guidance, data access, output review and incident handling before introducing an assistant.

Is AI governance the same as guardrails?

Governance is broader than a guardrail or an approval button. A policy has little effect unless responsibilities, controls and review routines are applied in practice.

What to check in practice

Identify who can approve a new use case, change access, release guidance updates and stop a workflow when it fails.

Related concepts

AI guardrails
Human-in-the-loop
AI evaluations

For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.

Further readingAI in B2B Sales and GTM: 60 Terms Explained

← Back to all terms