AI in Sales & GTM
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Human-in-the-loop
Human-in-the-loop means a person participates at a defined point in an AI-supported process, such as checking evidence or approving a consequential action.
Also known as: HITL, human review
In a sales team
A seller reviews a suggested follow-up and its source evidence before anything is sent to the buyer.
Is an approval button enough for effective oversight?
A nominal approval button isn’t meaningful oversight if the reviewer lacks the time, context or authority to assess the output.
What to check in practice
Check whether reviewers can understand, edit, reject and trace the proposed action.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained
Build AI into how the team sells
Strategic Sales Enablement connects standards, development and practical workflows with ongoing review of how sellers and managers use them.