Operating Partner
Russell Palmer
Takes founder-led SaaS to a professional, repeatable revenue engine.
At Virtalis, Russell grew ARR from £4M to £8M with enterprise deals worth £500K to £1M each, without changing the product. At Pega he helped take a line from $9M to $54M over seven years. At Fullcast, needing to prove a strategy, he built pipeline from zero to $1M by picking up the phone himself.
He's a revenue leader who still does the selling himself, to test an idea before he asks a team to run it. He knows the SaaS numbers cold: the lag between booked and recognised revenue, gross margins, the loan covenants a PE-backed business has to hit.
