Founder
Charles Talbot
Helps founders move from doing all the selling themselves to a motion the whole team can run.

Off the clock
Knows a lot about women's shoes.
On repeat
- Jiang Xueqin ("Professor Jiang"). Don't get him started.
Charles sold for two and a half decades before he built anything. Digital media, then SaaS, the big multi-market deals: a P&G rollout across nine territories, an £8.9M half year at Yahoo.
What he couldn't stop noticing was good sellers losing deals for reasons that were visible months earlier, in the first meeting, in the qualification, in the things nobody had made explicit enough to repeat. So he stopped selling and started fixing the layer underneath: the process, the deal control, the operating rhythm that decides whether the number can be trusted. That became LiveGuru, and then Closing Foundry.
Now he works with founder-led teams on the move from founder heroics to a motion the team can repeat: a 40% win-rate uplift, £4.1M in ARR unlocked, founders who'd do it again. He's direct, he'll tell you what's broken early, and he has no time for a deck that gets admired and then ignored.
“If you can play as if it means nothing when it means everything, then you are hard to beat.”
Charles Talbot's Insights
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Founder-Led Sales
The founder-led sales appendix: tests, terms and tools - The Founder-Led Sales Guide (Part 6 of 6)
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Founder-Led Sales
Running it - The Founder-Led Sales Guide (Part 5 of 6)
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Founder-Led Sales
The transition - The Founder-Led Sales Guide (Part 4 of 6)
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Founder-Led Sales
Building a repeatable motion - The Founder-Led Sales Guide (Part 3 of 6)
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Founder-Led Sales
Selling as a founder - The Founder-Led Sales Guide (Part 2 of 6)
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Founder-Led Sales
Why buyers buy - The Founder-Led Sales Guide (Part 1 of 6)
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Founder-Led Sales
You hired a seller and you're still closing every deal
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Founder-Led Sales
Why your deals stall after a strong start
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Sales Repeatability
The founder-led sales playbook: from first deals to repeatable revenue
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Founder-Led Sales
Founder-led sales: what it is, when it works, and when it breaks
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Meet the rest of the team
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James VargaFounding Partner
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Douglas ManciniSenior Operating Partner
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Laurie MascottSenior Operating Partner
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Andy ReidOperating Partner
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Erlend AskerOperating Partner
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Joao Pedro Moniz BarretoOperating Partner
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Russell PalmerOperating Partner
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Marc SabatiniUS Operating Partner
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Maria ScheiflerUS Operating Partner