Founding Partner
Charles Talbot
Helps founders move from doing all the selling themselves to a motion the whole team can run.
Charles sold for two and a half decades before he built anything. Digital media, then SaaS, the big multi-market deals: a P&G rollout across nine territories, an £8.9M half year at Yahoo.
What he couldn't stop noticing was good sellers losing deals for reasons that were visible months earlier, in the first meeting, in the qualification, in the things nobody had made explicit enough to repeat. So he stopped selling and started fixing the layer underneath: the process, the deal control, the operating rhythm that decides whether the number can be trusted. That became LiveGuru, and then Closing Foundry.
Now he works with founder-led teams on the move from founder heroics to a motion the team can repeat: a 40% win-rate uplift, £4.1M in ARR unlocked, founders who'd do it again. He's direct, he'll tell you what's broken early, and he has no time for a deck that gets admired and then ignored.
Steve Davis, six-time World Snooker Champion
Closing OS vs MEDDPICC: A Framework and the System That Runs It
How to Coach Deals with MEDDPICC
MEDDIC vs MEDDPICC vs MEDDICC: What the Extra Letters Add (and Which to Use)
Why MEDDPICC Fails (and How to Make It Stick)
What practical commercial support founders need when markets tighten
How investors can spot revenue-execution risk before a miss
When geopolitical uncertainty hits, founder-led sales breaks first
Why geopolitical uncertainty is now a revenue-execution problem
Hiring Your First Salespeople: The Transition From Founder-Led Selling