
Operating Partner
Joao Pedro Moniz Barreto
Scales EMEA revenue for technical SaaS sold into regulated industries.
Pedro spent twelve years as the sole EMEA sales leader for a US DevOps platform, and took the region from €400K to €1.9M. A 68% competitive win rate, 17 new enterprise logos, and customers who simply didn't leave: 90% retention over a decade.
He sells into the toughest rooms, CIOs, VPs of Engineering, compliance leaders, and he's built the boring machinery that makes it repeatable: full-cycle playbooks, CRM stage definitions, an ROI calculator that became the company-wide standard. He also has a PhD in biochemistry, which tells you something about how he takes a problem apart. Four languages, fifteen-plus countries, time zones that never quite line up.