Senior Operating Partner
Laurie Mascott
Builds new revenue lines from scratch and lands the enterprise logos.

Off the clock
Laurie regards himself as English/French, but he speaks French "comme une vache espagnole".
Loves
- Walking and swimming with his rescue Alsatian
- Simplifying the complex. In the startup world we tend to do the opposite.
On repeat
- Anything on the psychology of change
- Repeats of Crystal Palace winning the FA Cup, the Charity Shield and a European trophy
What Laurie does is start from nothing, or from last, and make it work. At webMethods he took a business ranked dead last, eighth of eight, to number one on revenue in three years. He's repeated the feat since: building EMEA businesses from zero, landing names like Vodafone, Tesco and Diageo on the way.
He works across markets and cultures by instinct, French and Economics by training, and he's closed complex enterprise deals from the UAE to the Nordics to Singapore. He's also been on the other side of the table, as an investor and board advisor who's exited three companies. These days he does it alongside founders.
His litmus test, from a recent session: if you've done the early work properly and built real rapport, there's no good reason someone wouldn't take the next meeting. If they won't, something went wrong earlier in the deal, not at the end of it.
Underneath the numbers, what he cares about most is building a culture people actually enjoy working in.
Laurie Mascott's Insights
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Founder-Led Sales
Hiring Your First Salespeople: The Transition From Founder-Led Selling
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Enterprise Sales
How to Reduce B2B Sales Cycle Length
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Sales Repeatability
GTM questions asked and how we answered - Nov '25
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Sales Repeatability
GTM questions asked and how we answered - Sept ‘25
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Founder-Led Sales
When & How to Hire Your First Sales Leader
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