Headshot of Laurie Mascott - Operating Partner at Closing Foundry

Operating Partner

Laurie Mascott

Builds new revenue lines from scratch and lands the enterprise logos.

Laurie starts from nothing. At ChatLingual he built the EMEA business from zero to more than half the company's revenue in 18 months, with partners like Deutsche Telekom and Vodafone. At Concentra Analytics he hit 157% of target and took the European business to around £8M ARR in his first year, landing Tesco, Unilever, M&S and Diageo. At Oracle he turned around an underperforming Knowledge Sales team and closed $2M deals with Emirates and SFR.

He works across markets and cultures by instinct, French and Economics by training, and he's closed complex enterprise deals from the UAE to the Nordics to Singapore. These days he does it fractionally, alongside founders scaling their go-to-market.

His instinct shows up in a test he gave in a recent session: if you've done the early work properly and built real rapport, there's no good reason someone wouldn't take the next meeting. If they won't, something went wrong earlier in the deal, not at the end of it.

Laurie Mascott's Insights

A QR code etched into dark metal with an orange edge light - AI in B2B sales.
AI in Sales

How Claude Enables Your Sales Playbook

A QR code etched into dark metal with an orange edge light - AI in B2B sales.
AI in Sales

Integrating AI into the Sales Process: An Operator's View

A thumb adjusting a precision measurement dial - qualification and discovery.
Qualification & MEDDPICC

How to Run Discovery Calls in B2B: What First Meetings Actually Need to Achieve

A QR code etched into dark metal with an orange edge light - AI in B2B sales.
AI in Sales

AI in B2B Sales: What Works and What Doesn't

Architectural concentric-circle blueprint - enterprise deals and win rate.
Enterprise Sales

How to Reduce B2B Sales Cycle Length

A row of identical dashboard screens - a repeatable sales process.
Sales Repeatability

GTM questions asked and how we answered - Nov '25

A row of identical dashboard screens - a repeatable sales process.
Sales Repeatability

GTM questions asked and how we answered - Sept ‘25

A draughtsman's compass standing on a technical blueprint - founder-led sales and hiring.
Founder-Led Sales

When & How to Hire Your First Sales Leader