
Operating Partner
Laurie Mascott
Builds new revenue lines from scratch and lands the enterprise logos.
Laurie starts from nothing. At ChatLingual he built the EMEA business from zero to more than half the company's revenue in 18 months, with partners like Deutsche Telekom and Vodafone. At Concentra Analytics he hit 157% of target and took the European business to around £8M ARR in his first year, landing Tesco, Unilever, M&S and Diageo. At Oracle he turned around an underperforming Knowledge Sales team and closed $2M deals with Emirates and SFR.
He works across markets and cultures by instinct, French and Economics by training, and he's closed complex enterprise deals from the UAE to the Nordics to Singapore. These days he does it fractionally, alongside founders scaling their go-to-market.
His instinct shows up in a test he gave in a recent session: if you've done the early work properly and built real rapport, there's no good reason someone wouldn't take the next meeting. If they won't, something went wrong earlier in the deal, not at the end of it.

How Claude Enables Your Sales Playbook

Integrating AI into the Sales Process: An Operator's View
How to Run Discovery Calls in B2B: What First Meetings Actually Need to Achieve

AI in B2B Sales: What Works and What Doesn't

How to Reduce B2B Sales Cycle Length

GTM questions asked and how we answered - Nov '25

GTM questions asked and how we answered - Sept ‘25
