AI in Sales & GTM
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Prompt injection
Prompt injection is an attempt to make an AI system follow unauthorised instructions contained in user input or material it processes, such as a webpage, document or email.
Also known as:
In a sales team
An account-research agent reads a webpage containing instructions to ignore its task and disclose internal information.
Can external content change an agent’s instructions?
External content is evidence to examine, not authority to change the agent’s rules. Prompt wording alone can’t guarantee protection.
What to check in practice
Test untrusted inputs alongside least-privilege access, action validation and approval controls.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained