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AI in Sales & GTM

AI copilot

An AI copilot is an assistant that supports a person while they work, for example by drafting content, finding information or suggesting next steps.

Also known as: Sales copilot, seller copilot

In a sales team

During deal preparation, a copilot shows missing decision criteria and suggests questions for the seller’s next conversation.

What is the difference between a copilot and an agent?

Copilot describes a working relationship more than a precise technical architecture. Some copilots contain agents; the label alone says little about permissions.

What to check in practice

Check how easily the seller can inspect sources, reject suggestions and correct the output.

Related concepts

For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.

Make your sales approach usable by AI

If the missing piece is an agreed selling standard for your assistant to apply, explore Next Best Actions. The destination and access route are agreed as part of the scope.

Explore Next Best Actions →
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