Generative engine optimisation (GEO)
Generative engine optimisation is an emerging label for improving a brand or source’s visibility in answers produced by generative AI systems, particularly those using web retrieval.
Also known as: GEO, generative engine optimization
In a sales team
A practical article explains AI sales terminology, links to primary sources and provides clear evidence about what a service actually does.
Does GEO get content into a model’s training?
GEO overlaps with SEO and AEO. There is no universal submission process or special markup that guarantees citation, and retrieval is different from model training.
What to check in practice
Track a repeatable set of relevant questions, cited URLs, referral visits and qualified enquiries over time.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Google: AI features and your website.