AI in Sales & GTM
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Answer engine optimisation (AEO)
Answer engine optimisation is a broad industry label for making content easy for answer-oriented search systems to find, interpret and use in responses.
Also known as: AEO, answer engine optimization
In a sales team
A sales glossary gives a direct definition, a practical example and clear links to related concepts on accessible pages.
Does AEO guarantee inclusion in answers?
AEO isn’t a guaranteed route into an answer. Search visibility depends on relevance, technical access, quality and the system’s selection process.
What to check in practice
Monitor relevant discovery, citations and useful enquiries without treating one test answer as a stable ranking.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Further reading: Google: AI features and your website.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained