Which session brought you here?
Selling into enterprise (20 August).
The Enterprise Ready Checklist, the Enterprise Deal Review and the slides.
Jump to the enterprise toolkitDeveloping your proposition, the 5 Ps (9 July).
The value matrix, the template and the slides.
Jump to the 5 Ps toolkitEverything from the session, nothing to fill in first.
Two tools and the slides. Both tools are the ones we use on live deals, not summaries of the talk. Take them, use them, no email required if you would rather not.
The Enterprise Ready Checklist
Eight checks, scored, with three honest verdicts. Should you be selling into enterprise right now, staged, or not yet? The two boxes people over-claim are on the back of it.
The Enterprise Deal Review
One live deal, inspected against point of view, trust, penetration and deal control. Evidence in, a red, amber or green per row, and one action for the week.
Two ways to go further, both free.
Score your sales system. Eight to ten minutes.
You can't fix what you can't see. The Growth Score reads where your sales system is under strain across demand, sales process, closing and expansion, then gives you the primary issue, the KPI most likely under pressure, and a practical first fix. Results on screen and in your inbox.
No call. No obligation. The report is yours to keep.
Book a Revenue Workshop. Sixty minutes.
A working session with a senior operator. Two ways people use it after this session.
Are we enterprise ready: we work through whether enterprise is the right route for you now, and what has to be in place first.
An enterprise deal review: bring one live deal and we inspect it with you.
You leave with a custom report on what to fix or build first, and you keep it either way. Operator to operator, not a sales call.
Take the Score. Eight minutes, straight answers.
37 questions across demand, sales process, closing and expansion. You get a Growth Readiness Index out of 100, your Stage, the weakest part of your motion and the root cause behind it, plus actions for this week, the next 30 days and a 90 day proof metric.
The Score reads your motion. Our system fixes it.
A repeatable deal is driven by three models: the process a deal moves through, the method a seller uses at each step, and the qualification that proves it's real. The Growth Score reads all three across demand, sales process, closing and expansion, then points at the weakest one. Closing Foundry is the operator team that fixes it with you.
What drives the deal
The output
Next best action
This deal, this stage, now.
Understand it, build it, and make it survive the handover.
Whichever stage you are, start with the moment you're in.
Part 1. Why buyers buy
B2B buying, the three gates every deal turns on, loss aversion, and the two reasons deals die.
Read →Part 2. Selling as a founder
Sell the problem, not the product. Run discovery, and tell real intent from polite curiosity.
Read →Part 3. Building a repeatable motion
Narrow your ICP, qualify on evidence, write down what wins, and prove it repeats.
Read →Part 4. The transition
When founder-led selling stops working, the three stages of handing it over, and why first hires fail.
Read →Part 5. Running it
The weekly rhythm, deal inspection on evidence, and a forecast a board can trust.
Read →Part 6. The appendix
Every test, a plain English glossary, the diagnostic, and the operator tools.
Read →Why your deals stall after a strong start
Curiosity looks identical to intent until you know what to ask.
Read →The first meeting that feels good but proves nothing
A good-feeling first meeting is the most dangerous kind.
Read →Five ingredients of a first meeting that creates momentum
Read →The Real ICP: the customer your own deals prove
Find the ICP your closed deals already point to.
Read →Only three reasons anyone buys: risk, efficiency, growth
Read →What makes a sales motion repeatable
Read →Win rate is the cleanest signal of sales health
Read →Forecast accuracy: the founder's discipline
Read →You hired a seller and you're still closing every deal
The 30-day test, and why the fix is rarely a new hire.
Read →The founder-led sales playbook: first deals to repeatable revenue
Stage by stage, in ARR bands.
Read →Hiring your first salespeople: the transition
Read →Are you ready to hire? The first sales hire rubric
Read →When and how to hire your first sales leader
Read →Whatever the Score finds, there's a tool for it.
The Real-ICP One-Pager
Define who you actually win, and who to walk away from, on a single page. The fix when pipeline is busy but conversion is soft.
View tool →PeopleThe First Sales Hire Rubric
Hire, grow and fire your first AE or sales leader on evidence, not a feeling.
View tool →Sales processThe First Meeting Scorecard
Score a first conversation against the five things that actually start a sales cycle.
View tool →ClosingThe Forecast Confidence Check
Score whether your forecast can be trusted, not just reported, before the board asks.
View tool →Ways in, from a free hour to a full install.
Whatever your Score says, there's a next step that fits. Start with the free Revenue Workshop and go deeper only if it earns it.
Revenue Workshop
A free 60-minute working session with a senior operator. Leave with what to fix or build first.
See the Workshop →BRepeatable Revenue Bootcamp
Five live online sessions. Build a custom, AI-ready sales playbook on your live pipeline.
See the Bootcamp →HHiring & Managing Bootcamp
Five live online sessions to hire, ramp and lead your first sellers. Leave with a sales leadership playbook.
See the Hiring Bootcamp →5+5 Days to Scale
Five days inside your motion: diagnosis, blueprint and a 90-day plan.
Also available as a Lite version.
See 5 Days to Scale →Start here
Two ways to go further, both free.
Score your sales system. Eight to ten minutes.
You can't fix what you can't see. The Growth Score reads where your sales system is under strain across demand, sales process, closing and expansion, then gives you the primary issue, the KPI most likely under pressure, and a practical first fix. Results on screen and in your inbox.
No call. No obligation. The report is yours to keep.
Book a Revenue Workshop. Sixty minutes.
A working session with a senior operator. Two ways people use it after this session.
Are we enterprise ready: we work through whether enterprise is the right route for you now, and what has to be in place first.
An enterprise deal review: bring one live deal and we inspect it with you.
You leave with a custom report on what to fix or build first, and you keep it either way. Operator to operator, not a sales call.