2The Closing Score
Take the Score. Eight minutes, straight answers.
37 questions across demand, sales process, closing and expansion. You get a Growth Readiness Index out of 100, your Stage, the weakest part of your motion and the root cause behind it, plus actions for this week, the next 30 days and a 90 day proof metric.
3Behind the Score
The Score reads your motion. Closing OS fixes it.
A repeatable deal is driven by three models: the process a deal moves through, the method a seller uses at each step, and the qualification that proves it's real. The Growth Score reads all three across demand, sales process, closing and expansion, then points at the weakest one. Closing Foundry is the operator team that fixes it with you.
What drives the deal
The output
Next best action
This deal, this stage, now.
4Practical Guides
Understand it, build it, and make it survive the handover.
Whichever stage you are, start with the moment you're in.
Part 1. Why buyers buy
B2B buying, the three gates every deal turns on, loss aversion, and the two reasons deals die.
Read →Part 2. Selling as a founder
Sell the problem, not the product. Run discovery, and tell real intent from polite curiosity.
Read →Part 3. Building a repeatable motion
Narrow your ICP, qualify on evidence, write down what wins, and prove it repeats.
Read →Part 4. The transition
When founder-led selling stops working, the three stages of handing it over, and why first hires fail.
Read →Part 5. Running it
The weekly rhythm, deal inspection on evidence, and a forecast a board can trust.
Read →Part 6. The appendix
Every test, a plain English glossary, the diagnostic, and the operator tools.
Read →Why your deals stall after a strong start
Curiosity looks identical to intent until you know what to ask.
Read →The first meeting that feels good but proves nothing
A good-feeling first meeting is the most dangerous kind.
Read →Five ingredients of a first meeting that creates momentum
Read →The Real ICP: the customer your own deals prove
Find the ICP your closed deals already point to.
Read →Only three reasons anyone buys: risk, efficiency, growth
Read →What makes a sales motion repeatable
Read →Win rate is the cleanest signal of sales health
Read →Forecast accuracy: the founder's discipline
Read →You hired a seller and you're still closing every deal
The 30-day test, and why the fix is rarely a new hire.
Read →The founder-led sales playbook: first deals to repeatable revenue
Stage by stage, in ARR bands.
Read →Hiring your first salespeople: the transition
Read →Are you ready to hire? The first sales hire rubric
Read →When and how to hire your first sales leader
Read →5Free Operator Tools
Whatever the Score finds, there's a tool for it.
The Real-ICP One-Pager
Define who you actually win, and who to walk away from, on a single page. The fix when pipeline is busy but conversion is soft.
View tool →PeopleThe First Sales Hire Rubric
Hire, grow and fire your first AE or sales leader on evidence, not a feeling.
View tool →Sales processThe First Meeting Scorecard
Score a first conversation against the five things that actually start a sales cycle.
View tool →ClosingThe Forecast Confidence Check
Score whether your forecast can be trusted, not just reported, before the board asks.
View tool →6Work with Closing Foundry
Ways in, from a free hour to a full install.
Whatever your Score says, there's a next step that fits. Start with the free Revenue Workshop and go deeper only if it earns it.
Revenue Workshop
A free 60-minute working session with a senior operator. Leave with what to fix or build first.
See the Workshop →BRepeatable Revenue Bootcamp
Five live online sessions. Build a custom, AI-ready sales playbook on your live pipeline.
See the Bootcamp →HHiring & Managing Bootcamp
Five live online sessions to hire, ramp and lead your first sellers. Leave with a sales leadership playbook.
See the Hiring Bootcamp →5+5 Days to Scale
Five days inside your motion: diagnosis, blueprint and a 90-day plan.
Also available as a Lite version.
See 5 Days to Scale →Start here
Take the Score, then talk it through with an operator.
The Score gives you the diagnosis. The free Revenue Workshop is where a senior operator works through it with you, live, and you leave with what to fix or build first.
Not taken the Score yet? Take it first.