Build a sales team that hits the number without you.
A live online bootcamp for founders making their first sales hires, and first time sales managers who were never trained to lead. Across five focused sessions you learn how to hire the right seller, set their targets, ramp them to productivity, run the week, and grow a team, built around your real pipeline and your next real hire. Walk away with the know how and the playbook.
Have a Climb Growth Score? Bring it and pay £750 instead of £950.
What is included
Five 90 minute live sessions
One a week, in a small cohort of max 20.
Workbook and templates
For every session, yours to keep, including the First Sales Hire Rubric.
A Claude prompt pack
That runs off your hiring and ramp playbook.
Your Founder's Sales Leadership Playbook
Built live around your real hire and pipeline.
Asset, not notes
A Founder's Sales Leadership Playbook: hiring scorecard, ramp plan, weekly rhythm and coach or cut rule.
AI ready
Structured to plug straight into Claude or ChatGPT, so it keeps working after the cohort ends.
Senior operators
Operators who have scaled teams from zero. Direct feedback on your real hire, not open ended coaching.
1Why this bootcamp exists
The first sales hire is where most founders lose a year and six figures.
No clear ICP, no stage-exit evidence, no method, and then the rep gets the blame. People fail when there is no system to hire them into.
Two reps hired at £80k base into no system: nine months later, £9k of revenue between them and both gone. About £190k burned and a revenue gap north of £490k.
Setting targets, running the week, inspecting deals, coaching behaviour and knowing when to cut is a different job, and no one taught you it.
2Who it's for
For founders making their first sales hires, and first time sales managers.
If selling works when you do it but you can't hand it over, and you are about to hire or have just hired, this is where you learn to build the team.
You're ready to hire, but getting it wrong scares you.
You have made selling work. Now you need someone who can do it without you, and the cost of the wrong hire is a year you do not have.
You're managing sellers and it isn't working.
You hired, but you have never run a sales team. The week is chaos, coaching is guesswork, and the forecast is a hope.
You don't need a heroic hire. You need a system to hire into and the skills to lead, so the next hire ramps instead of burns.
3What you leave with
Your Founder's Sales Leadership Playbook, built live, not handed to you.
It covers the whole journey, from deciding who to hire through to leading a team, and plugs straight into Claude or ChatGPT. You leave with an asset you keep using, not a folder of notes.
4HOW IT WORKS & WHAT WE COVER
Five 90 minute live sessions, one each week.
A small cohort, max 20. Each session answers one question every founder hits when they build a team, then you apply it to your real hire and pipeline and leave with a finished section of your playbook.
Do you even need to hire, and who?
The founder-to-sales-leader journey and where you are on it; what to hire as a function of stage, deal size and founder bandwidth; founding AE vs player-coach vs sales leader; the myths that cause expensive mistakes; and the cost of hiring without a system.
What must be in place before they start?
Hiring into a system (process, method, qualification, rhythm, forecast); how B2B sales actually works, for managers who were never sellers; the minimal Day-1 playbook a hire can run; and how to set a realistic, ramp-adjusted target and a simple compensation structure (base, variable, what "good" pays).
How do you hire the right person?
Signal-based selection (Builder DNA, Motion Fit, Execution, Coachability, Owner Mindset); the hiring scorecard and rubric, from developing to competent to expert; how to vet operators not storytellers, with screening questions, work samples and references; and the live interview exercise where a candidate runs discovery, takes feedback and runs it again so you score the rate of change.
How do you set targets, ramp them, and run the week?
Setting a realistic, ramp-adjusted target and the pipeline coverage to hit it; the 90-day ramp by evidence at 30, 60 and 90; deal inspection with the six-question scorecard and forecast as evidence not opinion; the weekly rhythm (Monday metrics, Wednesday deal review, Friday coaching); the metrics that matter (cycle time, win rate, forecast accuracy and the leading indicators); and how to put AI into the workflow.
How do you coach, grow, cut, and scale to a team?
Coaching to behaviours; the coach-or-cut decision rule across performance, commitment, competence and cultural fit; how and when to exit someone humanely and by evidence; growing a person; and scaling from one seller to a team, a sales leader versus several individual contributors.
By the end these assemble into your Founder's Sales Leadership Playbook.
5What founders say
Founders & their teams leave thinking, and selling, differently.
“Shifted our mindset in one day.”
“Best sales course I’ve taken.”
“Fresh perspective we applied immediately.”
This is a no brainer for non sales startup founders. The bootcamp has made a real difference to how I think and how I sell. Mindset first, then tools to practise and iterate.
Miles Hance-LambieFounder & CEO, Ontime
6Pricing
One price, a finished outcome. Not open ended coaching.
£750 with your Climb Growth Score
Add your Climb Growth Score on the form, or enter code CLIMBUK at checkout, to claim the lower price.
Second seat from your company: 50% off. Bring a co-founder or your first hire.
- ✓Five 90 minute live sessions, one a week
- ✓Workbook, templates and the First Sales Hire Rubric
- ✓A Claude prompt pack that runs off your playbook
- ✓Your finished Founder's Sales Leadership Playbook
Register interest
Register your interest
Tell us which cohort dates suit you. We will confirm your place and send booking details. Small cohorts, so spots are limited.
Register your interest
Tell us a little about your situation. The more specific, the faster we can confirm the right cohort.
Frequently asked questions
Senior Closing Foundry operators who have built and scaled sales teams from zero: hired, ramped and led real reps inside real businesses. Not trainers. No junior hand-off, no programme-management layer.
Live online: five weekly sessions of 90 minutes, in a small cohort of no more than 20. You work on your own real pipeline and your next real hire throughout. Where a programme partner runs it for a cohort, an in-person format can be agreed.
Cohorts are kept small, usually six to twelve active participants and capped at 20, so the work stays at the level of your real hire and pipeline.