The Real-ICP One-Pager
Define who you actually win, and who to walk away from, on a single page.
Pipeline is busy but conversion is soft; too many deals were never a fit in the first place.
Use this to:
- Name the segments you genuinely win.
- Write the disqualification rules your team will actually use.
- Point outbound and qualification at the same target.
How it works
Most softness in conversion starts upstream: too many deals were never a fit. This one-pager forces the decision, name the segments you genuinely win, write the disqualification rules your team will actually use, and point outbound and qualification at the same target.
It's the first move in the Design layer. The full blueprint, diagnosed across the motion and sequenced into a 90-day plan, is the 5 Days to Scale work.
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