The Real-ICP One-Pager
Find the ICP your own deals prove, on a single page.
Pipeline is busy but conversion is soft; too many deals were never a fit in the first place.
Use this to:
- Start from the deals you actually won and lost, not a blank template.
- Score each segment and get a Green, Amber or Red call.
- Write the disqualifiers your own losses prove.
How it works
Most softness in conversion starts upstream: too many deals were never a fit. A blank ICP template just asks you to guess again. This one works the other way.
Start from the deals you have actually won and lost. The tool scores the segments your evidence reveals on fit, trigger, value and proof, minus the friction of landing and serving them, and gives each a Green, Amber or Red call. It writes the anti-ICP from your own losses, not from theory, and points outbound and qualification at the same target. Evidence in, verdict out.
It is the first move in the Design layer. The full blueprint, diagnosed across the motion and sequenced into a 90-day plan, is the 5 Days to Scale work.
Get it
Different ways to work it.
Pick the format that fits how you and the team operate, the same tool, several ways to run it.
Delivering the full toolkit
Get itInstant access, no email required. Use it free, keep what it gives you.
This is the DIY version
Point the whole motion at the right buyer
5 Days to Scale turns this into a board-ready GTM blueprint and 90-day plan.
Explore 5 Days to Scale