AI in Sales & GTM
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Next best opportunity
Next best opportunity describes a recommendation about which potential deal, account or expansion opportunity deserves attention, based on stated objectives and available evidence.
Also known as:
In a sales team
A team prioritises an existing account where a relevant new initiative aligns with proven capabilities and an accessible sponsor.
How is next best opportunity different from next best action?
It selects where to focus; next best action selects what to do. A ranking can’t replace validation of the actual buyer situation.
What to check in practice
Check whether prioritised opportunities become accepted pipeline and compare them with a simple fit-and-timing baseline.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained