AI in Sales & GTM
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Intent data
Intent data consists of observed behaviours used to infer interest in a topic, product or purchase. It can come from a company’s own channels or external providers.
Also known as:
In a sales team
An account’s repeated visits to implementation and security pages may warrant research or a relevant follow-up.
Does intent data identify a funded project?
Interest in a topic doesn’t prove a funded project, identify the decision-maker or confirm the account is ready to buy.
What to check in practice
Check how the signal was collected, its recency, identity confidence and relationship to actual conversion.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained