AI in Sales & GTM
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AI SDR
An AI SDR is a product or workflow intended to perform parts of a sales development representative’s work, such as prospect research, outreach drafting, follow-up or initial qualification.
Also known as: AI sales development representative
In a sales team
A system researches approved target accounts and drafts outreach for a human to review before sending.
How should an AI SDR be measured?
Coverage varies by provider. More messages or meetings don’t necessarily produce better opportunities; qualification, reputation and handover still matter.
What to check in practice
Measure accepted opportunities and downstream conversion alongside response and meeting rates.
Related concepts
For the broader explanation, read AI in B2B Sales and GTM: 60 Terms Explained.
Related terms
Further readingAI in B2B Sales and GTM: 60 Terms Explained