Close the revenue gap

We install and run the Closing OS - the revenue execution system that connects GTM design to daily sales execution, so deals become more repeatable, win rates improve, cycles shorten and forecast accuracy moves towards ±10%.

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Start with 5 Days to Scale

Founder-led teams

Turn founder-led selling into a repeatable motion

When growth still depends on a handful of heroics, we diagnose what is breaking conversion, tighten discovery and next-step discipline, and build the first operating rhythm your team can actually run.

Start with 5 Days to Scale

Sales leaders

Tighten execution, deal control and forecast confidence.

When pipeline exists but conversion and forecast discipline are slipping, we install stage gates, buyer evidence, deal inspection and CRM truth so the board can trust the number.

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How Closing OS works

Design → Enable → Run

Design

The symptom is obvious. The cause usually isn’t. In 5 days, we’ll show you what to fix first and how to execute it over the next 90.

Most teams can see the symptoms: deals stall, close dates move, forecasts miss, and the founder or CRO gets pulled back into the detail. What they cannot see quickly is which part of the system is causing it - ICP, value messaging, qualification, stages, process, buyer evidence, or management cadence.

Our Design work looks at what is helping growth, what is getting in the way, and where to focus first then leaves you with a clear GTM blueprint and a practical 90 day plan the team can run.

Solutions:

5 Days To Scale

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GTM Benchmark

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Enable

Training alone does not change how a team sells. We turn the plan into behaviour your team can repeat.

Most teams know what should change. The problem is that it never shows up in the week. Playbooks get ignored. CRM stages stop matching reality. Managers coach in different ways. Reps fall back on old habits when the quarter gets tight.

Our Enable work installs the stages, plays, tools and coaching into day to day workflow so better behaviour shows up in calls, opportunities, pipeline quality and forecast discipline.

Solutions:

Strategic Enablement

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Playbooks

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RevOps

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Run

A plan on paper changes nothing. We run the rhythm with you until it becomes how the team operates.

Most change work breaks after the workshop because no one owns the cadence. Deal reviews turn into updates. Forecast calls become opinion. Managers jump from issue to issue. The team works hard, but the number still does not hold.

Our Run work leads a weekly operating rhythm; pipeline and forecast reviews anchored in buyer evidence, deal clinics on live opportunities, and coaching for managers and sellers until the discipline becomes the norm.

Solutions:

Closing OS Install

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Live Deal Coaching

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One system. Two ways to start.

Closing OS Install (90 days)

Design + Enable + Run, installed with you until it sticks.

See the 90‑day install

5 Days To Scale

In 5 Days, we'll show you what to fix & how to execute it in 90.

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GTM Drop‑In

Monthly working sessions for founders and revenue leaders.

Bring a current GTM, deal or forecast problem.
Get operator grade advice & next best actions.
Leave with a clear plan.

Reserve a seat

Pick what you need to fix first.

Founder-Led

Sales Leader

Strategic Sales Enablement

Turn best practice into repeatable behaviour

Connect behaviours to sales KPIs by installing the stage based playbooks, coaching loops, scorecards and workflow reinforcement that make better behaviour show up in the week, not just in the workshop.

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Founder-Led

Sales Leader

Playbooks

Boost win rates by 40%- CFO approved

Rebuild CRM stages, deal gates, and buyer/seller assets, then layer AI prompts for forecasting and coaching. You’ll leave with a tested, stage gated pipeline and a clean team hand off.

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What changes when the system starts to work

What teams are seeing

What changes first

Best fit

Forecast calls rely on hope. Close dates keep moving. Board asks, “Is this really landing this quarter?”

Forecast error moves towards ±10%. Close dates start to mean something.

Founder-led, Revenue leader

One champion carries the deal until Finance blocks it.

Deals are multi-threaded earlier. Risks surface before they become surprises.

Founder-led, Revenue leader

The demo lands, but the commercial case is weak.

ROI and cost of inaction are clear before proposal.

Founder-led, Revenue leader

Discovery calls end with “send me something.”

Discovery is structured. A real next step is agreed on the call.

Founder-led

Calls finish with no date, no owner, no plan.

A mutual action plan is agreed and calendarised on the call.

Founder-led

Finance sees the proposal for the first time at signature.

Finance is involved early and the business case is shaped before proposal.

Founder-led, Revenue leader

Each rep runs a different process.

One stage-gated process. One playbook. Cycle time drops 20–40%.

Founder-led, Revenue leader

Skill gaps only show up after a deal is lost.

Competency maps and call scorecards surface gaps early.

Founder-led, Revenue leader

Find the limitation in your sales motion

Take the GTM Benchmark and get where the issue shows up, why it is happening, what KPI is under pressure and what to fix first.

GTM Benchmark

What people say

We landed our first enterprise deal in 11 weeks. Now every deal runs on a repeatable process, not crossed fingers.

James Fell

Founder & CEO, Credit Canary

In just one Bootcamp days we turned scatter-shot demos and no business case into a connected flow that lands next-step commitments on eight out of ten calls. We now know exactly what to do at each sales stage.

Miles Hance-Lambie

Founder & CEO, Ontime

With a turn by turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling.

Callum Murray

CEO, Amiqus