Make the CRM tell the truth, so the number is easier to believe.

Clean, end to end GTM data shows where revenue is slipping, aligns Marketing, Sales and Customer Success, and tightens the forecast. No more spreadsheets fighting each other, no extra headcount.

No more arguing whose number is right.

Book a RevOps call

Guesswork → Clarity

1
Single source of truth

One view across Marketing, Sales and CS; leaks surface instantly.

2
Forecast you can trust

Top-down meets bottom-up, so the board can trust the forecast.

3
Clean data

Data cleaned and enriched automatically, so reps sell.

4
Early risk flags

Real-time hygiene alerts surface stalls before the board pack.

1

Diagnose

A data and system diagnostic of the funnel as it really runs.

2

Architect

Revenue architecture, dashboards and an operating cadence.

3

Run

A repeatable revenue engine, tracked against win rate, cycle and forecast.

Clean GTM data, hygiene alerts, and sync across Marketing, Sales and CS.

From guesswork to clarity.

Guesswork
Clarity
KPI
Multiple spreadsheets & siloed CRM views → team argues whose number is right
Single source of truth across Marketing · Sales · CS; leaks surface instantly
CRM hygiene high
Gut feel, top-down targets; bottom-up never reconciles
A forecast that reconciles top-down and bottom-up, so the board can trust it.
Forecast holds up
Dirty data & duplicate fields clog rep time
Data cleaned and enriched automatically, so reps sell
Less rep admin
Pipeline risk appears the night before board pack
Real-time hygiene alerts + WBR cadence flag stalls early
Less slippage
CAC / payback buried in finance sheets
Live unit-economics dashboard drives spend & hiring calls
CAC and payback clear
Capacity planning on static head-count model
Scenario planning & capacity modeller synced to actuals
Capacity matched to target
Teams optimise locally, lose compounding LTV
Expansion and retention motions aligned
Retention up
Forecast decks built manually each month
Board-ready BI dashboards auto export
Faster reporting
The result: stronger win rates, shorter cycles and a forecast the board can trust.
Why it exists

Reactive forecasts erode board trust. Lagging CRM dashboards and gut-feel roll-ups miss the number, then force last-minute heroics.

Disparate excel dashboards create work, confusion and errors. GTM data is an end to end system, without a single automated view gaps and opportunities aren't addressed.

Who it helps

  • Scale-up teams with £2m to £10m ARR.

  • 6 to 12 quota-carrying reps who need board-grade predictability before the next round.

How RevOps rolls out

Week 1
Data & System Diagnostic

Map the funnel as it really runs: where leads enter, where they stall, and where the CRM stops matching reality.

Week 2
Revenue Architecture

Rebuild stages, qualification fields, pipeline views and dashboards around how the team actually sells.

Week 3
Diagnostic & Action Plan

Stand up the forecast model and the board view, with the unit economics that drive spend and hiring.

Week 4
Operating Cadence & KPIs

Put the weekly and monthly rhythm in place, with the hygiene alerts and scorecards that keep it honest.

Ongoing
Repeatable Revenue Engine

The motion runs with the team, tracked against win rate, cycle time and forecast accuracy.

Choose the RevOps pace that fits your runway

Founder-Led Essentials
£5 000 · 3 months · 1 day / week

For founder-led teams getting the basics right.

  • ICP & funnel workshop (½-day) → persona canvas

  • CRM re-stage + hygiene alerts live by Day 14

  • North-Star dashboard (win rate, cycle, hygiene) in HubSpot

  • 4× weekly pipeline-coaching calls / month

Outcome: a forecast you can trust, with win rates and cycles improving in 90 days.

Revenue Leader Growth
£9 000 · 6 months · 2 days / week

For teams that need the forecast to hold up at board level.

  • Forecast framework: commit rules, WBR / MBR cadence

  • Deal-hygiene automations + 30-report BI suite with CAC & payback

  • Manager enablement sessions & hygiene scorecards

Outcome: a forecast the board can trust, with win rates and cycles improving by Q2.

RevOps Custom
From £15 000 / mo · scope-based

For larger portfolios that need fractional RevOps leadership.

  • Fractional Head of RevOps leadership

  • Vasco Gold licence & advanced integrations

  • Capacity model, OKRs, board dashboards

Outcome: tailored SOW, KPI targets agreed in kickoff

Need only dashboards & hygiene? Ask about our £4 k/mo RevOps Heartbeat retainer.

All programmes include a roll-off guarantee: if we're not on track within 90 days, cancel with no fees.

Get Started

Vasco under the hood, our team at the wheel.

Vasco Logo
Data Hub
Cleans CRM chaos
Planning Hub
Turns targets into capacity-backed forecasts
Execution Hub
Flags stalled deals
Review Hub
Surfaces AI insights
BI Hub
Auto-builds board dashboards.
Guided by Brett Hovanec, Fractional Head of RevOps
Ten years scaling SaaS funnels. HubSpot and Salesforce certified.
Brett Hovanec - Revenue Operations

Frequently asked questions

What does Revenue Operations cover?

Revenue Operations at Closing Foundry covers the CRM workflow, stage logic, qualification fields, pipeline reporting, forecast views, activity prompts and inspection tools that make the commercial system easy to run and audit. The goal is for the CRM to reflect how the team sells, so managers can inspect deal quality, not just log activity.

Do you implement the CRM for us?

Yes, where CRM implementation is part of the engagement. We build deal stages, qualification fields, pipeline views, dashboards and inspection tools that connect to the sales process rather than sitting alongside it. Scope is agreed based on the current state of the CRM and the sales process it needs to support.

What CRMs do you work with?

The majority of the work is in HubSpot. We also work in Salesforce where the team is already using it. The starting point is always the sales process: the CRM is built to reflect it, not the other way round.