Seed
Series A

Win rate system

Turn opportunities into wins. Lift win rate by up to 40 %.

A guided sales system that hardcodes deal winning behaviour into every stage of your pipeline.

Founders Who Sell

Close your next 10 deals with confidence

  • Guided prompts sit right inside your sales workflow.

  • Talk-tracks land next step, business cases advance to close.

  • Deal scorecard to spot risk fast.

+40 % win-rate, −27 % cycle
See The Solo Plan
Schedule Call
Learn More
Founders + Team

Equip buyers to make confident decisions.

  • Codified best practice so every seller hits stage exit criteria.

  • Manager inspection rhythm flags risk & next best action.

  • AI business cases that create urgency and pass CFO approval.

+40 % win-rate, −27 % cycle
See The Team Plan
Schedule Call

Forecast calls feel predictable.

James Fell
Founder & CEO, Credit Canary

We're now executing at a higher level.

Callum Murray
Founder & CEO, Amiqus

Deals now advance with real momentum.

David Boon
Founder & CEO, Dijiuno
+40%
WIN-RATE UPLIFT
£4.1M
ARR UNLOCKED
-27%
sales cycle cut

How the win rate system rolls out in six weeks

Outputs → Live CRM workflow + Deal Scorecard

Assess
Baseline & outcomes
  • Pipeline + skill scan pinpoints revenue & competency leaks.

  • Capture current business outcomes; cycle, ACV, forecast

  • 45 min findings call sets the action priority.

Create
Blueprint build
  • Map stage gates & buyer exit criteria.

  • Know · Show · Do · Say guides for each stage.

  • Build 4 level competency matrix linking behaviours → business outcomes.

  • Build deal risk scorecard, PoV & business case

Integrate
Workflow embded
  • Fields & check-lists live in SFDC / HubSpot.

  • Notion / enable tool links surface guides in one click.

  • Auto-reminders trigger on stage-change.

Activate
Live cohort
  • Two 90 min live sessions run live deals through the system.

  • Role-play discovery & validation calls.

  • Reps commit next steps in the scorecard.

Reinforce
Monthly coaching
  • Monthly deal review huddle template.

  • Manager cheat sheet: five risk-flag cues.

  • Optional fractional coach add on for solo founders.

Sales Process
Dashboard + δ
  • Looker dashboard tracks win-rate, cycle, adoption.

  • Quarterly delta report sent to founders & boards.

  • Playbook tuned against live data.

Your system lives where your reps live - no extra tabs
Founders Who Sell
How much time will this take me each week?

Plan on 2–3 hours: one 60 min working session with us, plus ~90 min applying the playbook to live deals. Most solo founders fold it into existing prospecting time.

Do I need a CRM before we start?

No. We can create in slides and or integrate into a CMS like Notion . If you already have a CRM, we map the process to your current stages.

When will I see a lift in win-rate?

Founders typically see measurable uptick after 5 to 7 live deals, about 4 to 6 weeks as the qualification gates start filtering out low probability opportunities and new approaches start to work

Founders + Team
Can the playbook flex for longer enterprise deals?

Yes, SMB, mid market and enterprise sales motions are supported.

How do we get every rep to adopt the system?

We co-create the playbook with your top performers, then run 2 live enablement sessions and a 30-day deal-coaching sprint. Adoption can be tracked in the CRM with field fills. It relies on behavioural change so they need the right mindset.

Will this plug straight into Salesforce / HubSpot without extra licences?

It depends on the version you have. Hubspot has a playbook module, SFDC has sales flows. There are workarounds with CMS's or we can keep it natively in MST or Google. As long as it's in sellers workflow, deal navigation and conversational guides will direct next best actions. LLM schemas are another route.

Founder plan £4k · Team roll out from £12k

6-week sprint • any team size
  • Custom sales execution blueprint

  • Process, method & qualification codified

  • Live enablement sessions

  • CRM & AI workflow integration

  • Optional monthly coaching add-on

*Typical ROI  90 days
*based on median win rate lift across 20 projects