Who runs the bootcamp sessions?

Senior Closing Foundry operators who have done the job: led revenue teams, closed the deals and worked live pipeline inside real businesses. The content comes from real commercial situations, not theory. No junior hand-off, no programme-management layer.

Is it live and online, or in person?

Live online: five weekly sessions of 90 minutes, in a small cohort of no more than 20. You work on your own live pipeline throughout. Where a programme partner runs it for a cohort, an in-person format can be agreed.

How many people can attend?

Cohorts are kept small, usually six to twelve active participants and capped at 20, so the work stays at the level of your real deals.

What do I leave with?

Your Repeatable Revenue Playbook: a sharp ICP and message, a discovery and qualification approach, a board-ready business case, a demo plan and a 30-day action list. Built on your live pipeline and ready to run in Claude or ChatGPT.

Do I need sales experience?

No. This is built for founders and operators who were never formally taught B2B sales. Session 1 starts with how buying actually works and builds from there.

How is this different from the Hiring Bootcamp?

This one teaches you to sell and build your first repeatable playbook. The Hiring Bootcamp teaches you to hire, ramp and lead the people who sell for you. Most founders do this one first.

Can a programme partner or investor run this for a cohort?

Yes. The bootcamp runs for founder cohorts through economic agencies, accelerators and investors, with size and format agreed as part of the programme design.

Leave with a sales playbook you can actually run.

A live online bootcamp for founders still closing deals personally, and small teams that are busy but not converting. Across five focused sessions you learn how B2B sales actually works, from who you sell to through to how you close, and build a custom, AI-ready playbook on your live pipeline. Walk away with how to do it and the asset.

Have a Climb Growth Score? Bring it and pay £750 instead of £950.

What is included

Five 90 minute live sessions

One a week, in a small cohort of max 20.

Workbook and templates

For every session, yours to keep.

A Claude prompt pack

That runs off your finished playbook.

Your Repeatable Revenue Playbook

Built live on your real pipeline.

Asset, not notes

A custom Repeatable Revenue Playbook for your business, built on your live pipeline.

AI ready

Structured to plug straight into Claude or ChatGPT, so it keeps working after the cohort ends.

Senior operators, small room

Max 20 founders. Direct feedback on your real deals, not open-ended coaching.

1Why this bootcamp exists

Most founders were never taught how B2B sales actually works. So they sell on features and hope.

The buyer runs the deal, not the pitch.

Every deal clears three gates: why change, why now, why us. Most founders work the pitch and miss the gates, so deals stall or go quiet.

Buyers won't decide move without a number.

Three in four B2B buyers expect a quantified cost of inaction and a business case before they commit. Features and benefits do not clear a budget.

Hope is not a system.

When the selling lives in the founder's head, you cannot forecast it, hand it over, or scale it.

2Who it's for

For founders still doing the selling, and small teams that are not converting.

If you're selling on features and hope, watching cycles drag, and not ready for 5 Days to Scale, this is your starting point.

Founders

You're still closing every deal yourself.

You're landing your first customers and the motion lives in your head. You can't give it to anyone else yet.

Small teams

Your pipeline is busy but not converting.

The activity's there. The conversion isn't. What's missing is a repeatable way to sell.

You don't need another course. You need a way of selling you can repeat, built on your real deals and ready to run on Monday.

3What you leave with

Your Repeatable Revenue Playbook, built live, not handed to you.

It covers your whole motion, from who you sell to through to how you close, and plugs straight into Claude or ChatGPT. You leave with an asset you keep using, not a folder of notes.

Custom to your businessAI ready

1A sharp ICP and anti-ICP, and a problem-first message.

2A discovery plan and a live deal qualified on the six-question scorecard, with a stakeholder map.

3A demo plan that confirms value, not features.

4A board-ready point of view and ROI / cost-of-inaction case, built with AI.

5A give/get plan and a simple weekly pipeline rhythm.

6Your first sales process playbook and a 30-day action list, with the one thing to fix first.

4HOW IT WORKS & WHAT WE COVER

Five 90 minute live sessions, one a week.

A small cohort, max 20. You leave each session with a finished section of your playbook, so by the end the whole thing is built on your real pipeline.

Why do buyers really buy?

What problem you really solve, the three whys, pain and gain, current and future state, and the deal drivers behind urgency.

What you learnYou can explain why a buyer changes, spot which gate a deal is stuck on, and put a pound figure on the value at stake and the cost of waiting.

You leave withYour value gap and the number that sizes it, a cost-of-inaction figure for a live deal, and your goal for the cohort.

Who do we sell to, and what do we say?

Who is most likely to have the problem you solve, the traits of a great buyer, and the five Ps that turn your problem into a message.

What you learnYou can name who to chase and who to walk away from, and say what you do in problem-first language that earns a meeting.

You leave withA sharp ICP and anti ICP, and a core message you can use in outreach and first meetings.

How do we start and qualify a deal?

How a sales process, a buying process and qualification models fit together, running discovery, ripple effects, the six-question scorecard, and testing your champion.

What you learnYou can run a structured first meeting, surface the real problem and its ripple effects, qualify a deal honestly, and tell a real champion from a friendly contact.

You leave withA discovery plan and question set, a live deal scored and qualified, and a stakeholder and champion map.

How do we prove the value, and win on it?

The demo and the 15-20-15 framework, point-of-view selling, a business case built with AI, and how to differentiate against competitors and against doing nothing.

What you learnYou can run a demo that confirms value instead of touring features, and build a quantified business case that stands up to scrutiny.

You leave withA demo plan, your point of view, and a board-ready ROI and business case.

How do we close it, and make it repeatable?

De-risking and running deals, give/get and the close, the systems a founder needs, the weekly rhythm, and building your first sales process playbook.

What you learnYou can close without losing margin, remove a buyer's fear of messing up, and run a simple weekly rhythm off a playbook you own.

You leave withYour negotiation plan, a weekly pipeline rhythm, your first sales process playbook, and a 30-day action list.

By the end these assemble into your Repeatable Revenue Playbook.

Want the detail? Take the full curriculum with you.

One page, every session and the exercises you'll complete. Good to read, easy to forward.

Download the curriculum (PDF)

5What founders say

Founders & their teams leave thinking, and selling, differently.

“Shifted our mindset in one day.”

Richie Stewart

Senior Commercial Manager, Amiqus

“Best sales course I’ve taken.”

Lizzy Wood

Marketing Manager, Sero

“Fresh perspective we applied immediately.”

Scott Jones

CEO, Illustrate Digital

This is a no-brainer for non-sales startup founders. The bootcamp has made a real difference to how I think and how I sell. Mindset first, then tools to practise and iterate.
Miles Hance-Lambie
Founder & CEO, Ontime

6Pricing

One price, a finished outcome. Not open-ended coaching.

£950per seat

£750 with your Climb Growth Score

Add your Climb Growth Score on the form, or enter code CLIMBUK at checkout, to claim the lower price.

Second seat from your company: 50% off. Bring a co-founder or your first hire.

What is included

✓Five 90-minute live sessions, one a week
✓Workbook and templates for every session
✓A Claude prompt pack that runs off your playbook
✓Your finished Repeatable Revenue Playbook

Ready now

Book your seat

Pay in full and secure your place. Choose your cohort at checkout, and enter code CLIMBUK to apply your Growth Score price.

Book your seat

Not ready yet

Register your interest

Tell us which cohort dates suit you and we will confirm your place and send booking details.

Register your interest

Tell us which cohort dates suit you. We will confirm your place and send booking details. Small cohorts, so spots are limited.

Register your interest

Tell us a little about your situation. The more specific, the faster we can confirm the right cohort.

Thanks. We will confirm dates and booking details by email.

Something went wrong. Email hello@closingfoundry.com and we'll pick it up.

Frequently asked questions

Not ready for 5 Days to Scale?

This is the right place to start. You build the plays and the asset here, then step up to a full install when the time is right.

What happens after the bootcamp?

You leave with a finished playbook you run on your live pipeline. When you're ready to hire and lead sellers, the Hiring Bootcamp is the next step. When you want the whole engine installed and run with you, that's 5 Days to Scale and a Closing OS install.

How do I get the lower price?

Add your Climb Growth Score on the form, or enter code CLIMBUK at checkout, to pay £750 instead of £950.

7Start here

Not ready for 5 Days to Scale? This is the right place to start.

Five live sessions, a small room of founders, and a custom playbook you keep running. Step up to a full install when the time is right.

Have a Climb Growth Score? Pay £750 instead of £950.