Leave with a sales playbook you can actually run.
A live online bootcamp for founders still closing deals personally, and small teams that are busy but not converting. Across five focused sessions you learn how B2B sales actually works, from who you sell to through to how you close, and build a custom, AI-ready playbook on your live pipeline. Walk away with how to do it and the asset.
Have a Climb Growth Score? Bring it and pay £750 instead of £950.
What is included
Five 90 minute live sessions
One a week, in a small cohort of max 20.
Workbook and templates
For every session, yours to keep.
A Claude prompt pack
That runs off your finished playbook.
Your Repeatable Revenue Playbook
Built live on your real pipeline.
Asset, not notes
A custom Repeatable Revenue Playbook for your business, built on your live pipeline.
AI ready
Structured to plug straight into Claude or ChatGPT, so it keeps working after the cohort ends.
Senior operators, small room
Max 20 founders. Direct feedback on your real deals, not open-ended coaching.
1Why this bootcamp exists
Most founders were never taught how B2B sales actually works. So they sell on features and hope.
Every deal clears three gates: why change, why now, why us. Most founders work the pitch and miss the gates, so deals stall or go quiet.
Three in four B2B buyers expect a quantified cost of inaction and a business case before they commit. Features and benefits do not clear a budget.
When the selling lives in the founder's head, you cannot forecast it, hand it over, or scale it.
2Who it's for
For founders still doing the selling, and small teams that are not converting.
If you're selling on features and hope, watching cycles drag, and not ready for 5 Days to Scale, this is your starting point.
You're still closing every deal yourself.
You're landing your first customers and the motion lives in your head. You can't give it to anyone else yet.
Your pipeline is busy but not converting.
The activity's there. The conversion isn't. What's missing is a repeatable way to sell.
You don't need another course. You need a way of selling you can repeat, built on your real deals and ready to run on Monday.
3What you leave with
Your Repeatable Revenue Playbook, built live, not handed to you.
It covers your whole motion, from who you sell to through to how you close, and plugs straight into Claude or ChatGPT. You leave with an asset you keep using, not a folder of notes.
4HOW IT WORKS & WHAT WE COVER
Five 90 minute live sessions, one a week.
A small cohort, max 20. You leave each session with a finished section of your playbook, so by the end the whole thing is built on your real pipeline.
Why do buyers really buy?
What problem you really solve, the three whys, pain and gain, current and future state, and the deal drivers behind urgency.
Who do we sell to, and what do we say?
Who is most likely to have the problem you solve, the traits of a great buyer, and the five Ps that turn your problem into a message.
How do we start and qualify a deal?
How a sales process, a buying process and qualification models fit together, running discovery, ripple effects, the six-question scorecard, and testing your champion.
How do we prove the value, and win on it?
The demo and the 15-20-15 framework, point-of-view selling, a business case built with AI, and how to differentiate against competitors and against doing nothing.
How do we close it, and make it repeatable?
De-risking and running deals, give/get and the close, the systems a founder needs, the weekly rhythm, and building your first sales process playbook.
By the end these assemble into your Repeatable Revenue Playbook.
5What founders say
Founders & their teams leave thinking, and selling, differently.
“Shifted our mindset in one day.”
“Best sales course I’ve taken.”
“Fresh perspective we applied immediately.”
This is a no-brainer for non-sales startup founders. The bootcamp has made a real difference to how I think and how I sell. Mindset first, then tools to practise and iterate.
Miles Hance-LambieFounder & CEO, Ontime
6Pricing
One price, a finished outcome. Not open-ended coaching.
£750 with your Climb Growth Score
Add your Climb Growth Score on the form, or enter code CLIMBUK at checkout, to claim the lower price.
Second seat from your company: 50% off. Bring a co-founder or your first hire.
- ✓Five 90-minute live sessions, one a week
- ✓Workbook and templates for every session
- ✓A Claude prompt pack that runs off your playbook
- ✓Your finished Repeatable Revenue Playbook
Register interest
Register your interest
Tell us which cohort dates suit you. We will confirm your place and send booking details. Small cohorts, so spots are limited.
Register your interest
Tell us a little about your situation. The more specific, the faster we can confirm the right cohort.
Frequently asked questions
Live online: five weekly sessions of 90 minutes, in a small cohort of no more than 20. You work on your own live pipeline throughout. Where a programme partner runs it for a cohort, an in-person format can be agreed.
Cohorts are kept small, usually six to twelve active participants and capped at 20, so the work stays at the level of your real deals.
Your Repeatable Revenue Playbook: a sharp ICP and message, a discovery and qualification approach, a board-ready business case, a demo plan and a 30-day action list. Built on your live pipeline and ready to run in Claude or ChatGPT.