90 days to install the sales system behind repeatable revenue.
Not more advice. A working system the team can run.
Not a fractional CRO retainer. Not another training programme.
Forecast calls rely too much on judgement and too little on buyer evidence.
CRM stages do not match what is really happening in deals.
Playbooks exist, but sellers fall back on old habits when the quarter gets tight.
Managers coach in different ways, and deal reviews become updates rather than inspection.
Stage exits are tied to evidence, not hope.
Deal reviews, forecast calls and coaching run from one operating rhythm.
Playbooks and prompts sit inside the workflow, not in a folder.
Risks surface earlier, so managers can act before the quarter slips.
How the work runs
IWe inspect the system underneath the number: ICP, value story, qualification, sales stages, buyer evidence, CRM truth and the weekly management rhythm.
The output is a clear blueprint and 90-day plan.
We turn the blueprint into stage standards, qualification model, deal scorecards, playbooks, CRM workflow and manager coaching tools.
The work is built into the team’s day-to-day selling, not left in a document.
We work with the team through pipeline reviews, deal inspection, live coaching and forecast discipline.
The aim is simple: the change shows up in live deals, the CRM and the forecast call.
The 90 day install
Find root causes with diagnosis of product, people, process + repeatability
10‑slide blueprint + 90‑day prioritised plan (owners + dates).
Clear constraints + the specific fixes required.
GTM Blueprint
Stage-gated process + exit criteria (MEDDPICC/SPICED aligned)
Deal scorecard + inspection rubric
Playbook v1 shipped (talk tracks, templates, prompts)
CRM scorecards + dashboards live (HubSpot/Salesforce)
Focused training + manager coaching plays
Weekly commit + pipeline + forecast calls (buyer-evidence anchored)
Deal clinics on priority opportunities
Monthly KPI review + course-correction loop
Board pack reporting rhythm (exportable scorecards)
You keep: blueprint, stage-gated playbook, scorecards, dashboards, coaching tools and the weekly cadence.
Founder-led teams moving from founder heroics to a team sales motion.
Revenue leaders with pipeline, but weak conversion, forecast confidence or deal control.
Teams where sales stages, qualification and next steps mean different things to different people.
Leaders who need the CRM, forecast and weekly rhythm to match what is really happening in deals.
One accountable lead operator owns the work.
Specialists join only where they change the answer.
We join the live rhythm: pipeline reviews, deal clinics, forecast calls and QBRs where needed.
The system is built to hand over cleanly to your CRO, VP Sales, Head of Sales or internal owner.
Engagement shape
Most teams start with a 90 day Closing OS Install.
The level of embed depends on team size, deal complexity, sales motion and how much live run support the team needs.
90 days to design, enable and run the core system with the team.
Used where manager coaching, live deal support, CRM workflow or adoption needs more hands-on support.
Optional 3–6 month extension for teams going through hiring, leadership transition, territory changes, enterprise motion build or deeper adoption.
Operators who have carried the number
$500K+ ARR pipeline in 60 days
12× deal size; 70% pipeline via partners
Scaled Pega ARR $9m → $54m (6× growth)
Doubled Virtalis ARR £4m → £8m in 2yrs
Grew Concentra £0 → £19m ARR in 4yrs
Drove ChatLingual to 50% of global revenue in 18 mos
70% Growth in Okta large Enterprise year on year
Doubled Critizr MRR, open new markets - UKI, DACH
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7 % utilisation uplift unlocked €10 m+ margin at IFS
Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"
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Co-founded and grew Aqfer; built repeatable GTM motions.
US CRO; designs and runs full-funnel GTM for scale.
CrossVista: €400K → €1.9M (5×); 17 enterprise wins (68% win rate)
SI + retention: 30%+ pipeline via Accenture/Cognizant/Capgemini; 90% GRR (25 accounts)
Led €200m EMEA P&L at Deutsche Bank (17 markets)
Returned Tungsten sales to +18% YoY; scaled Bleckwen pipeline €7m→€35m.
Operator note
Questions
Great. We’ll audit what exists, keep what’s working, and tighten the weak points: stage definitions, exit criteria, buyer evidence, and manager inspection. Most “playbooks” fail due to adoption, so we embed it into workflow (Open AI/existing enablement platform) and run the cadence until usage is consistent.
GTM Benchmark
5 Days to Scale
GTM Drop‑In
Insights / videos
Playbooks
Ready to install the sales system?
f the current way of selling is not carrying enough of the work, we can help you work out whether Closing OS Install is the right next step.
Closing Foundry helped us turn our enterprise sales approach into a clearer, more repeatable system. They brought structure to how we qualify opportunities, manage buyer commitment and progress complex deals, so the team had a practical way to inspect and move deals forward instead of relying on judgement alone.