It’s more than a fractional CRO.
Forecast is opinion-led; risk surfaces late.
CRM stages don’t match buyer reality.
Playbooks exist but aren’t used consistently.
Managers coach ad‑hoc; reps revert to old habits.
Stage exit criteria + evidence replace hope.
One operating cadence: pipeline, commit, deal clinics.
Workflow‑embedded playbooks drive repeatable execution.
Forecast tightens as deals close ‘the new way’.
How we help you grow.
In 5 days, we show what is really holding revenue back and what to do in the next 90.
Most teams can see the symptoms: deals stall, close dates move, forecasts miss, and the founder or CRO gets pulled back into the detail. What they cannot see quickly is which part of the system is causing it; ICP, qualification, stages, process, buyer evidence, or management cadence.
Our Design work pinpoints the real constraint, then turns it into a clear blueprint and a 90-day plan the team can run.
Turn the plan into behaviour your team can repeat.
Most teams know what should change. The problem is that it never shows up in the week. Playbooks get ignored. CRM stages stop matching reality. Managers coach in different ways. Reps fall back on habit when the quarter gets tight.
Our Enable work installs the stages, plays, tools and coaching into day-to-day workflow so better behaviour shows up in calls, opportunities, pipeline quality and forecast discipline.
Run the rhythm until it becomes how the team operates.
Most change work breaks after the workshop because no one owns the cadence. Deal reviews turn into updates. Forecast calls become opinion. Managers jump from issue to issue. The team works hard, but the number still does not hold.
Our Run work leads a weekly operating rhythm; pipeline and forecast reviews anchored in buyer evidence, deal clinics on live opportunities, and coaching for managers and sellers until the discipline becomes the norm.
The Closing OS model
Deliverables grouped by Design → Enable → Run
Find root causes with diagnosis of product, people, process + repeatability
10‑slide blueprint + 90‑day prioritised plan (owners + dates).
Clear constraints + the specific fixes required.
GTM Blueprint
Stage-gated process + exit criteria (MEDDPICC/SPICED aligned)
Deal scorecard + inspection rubric
Playbook v1 shipped (talk tracks, templates, prompts)
CRM scorecards + dashboards live (HubSpot/Salesforce)
Focused training + manager coaching plays
Weekly commit + pipeline + forecast calls (buyer-evidence anchored)
Deal clinics on priority opportunities
Monthly KPI review + course-correction loop
Board pack reporting rhythm (exportable scorecards)
Outputs you keep: Blueprint · Stage‑gated playbook · Scorecards · Dashboards · Coaching assets
Founder‑led teams still chasing late‑stage deals.
Scale‑ups where targets, forecast and actuals are drifting apart.
Teams with inconsistent qualification and weak stage discipline.
Leaders who need a weekly cadence + board‑grade reporting that holds.
Led by an operator (you + bench as needed).
We join your commit calls, deal reviews and QBR rhythm.
Embedded in HubSpot/Salesforce scorecards → exportable board pack.
Designed to hand over cleanly to your full‑time CRO/VP Sales.
90 day install + optional Run extension
Closing OS: Design → Enable → Run
5–7 working days
Audit → GTM Blueprint → 90‑day plan
Playbooks + CRM wiring
Training + coaching plays
Operate cadence together
Prove early lift + tighten forecast
Optional: Closing OS Run (3–6 months)
Used when adoption, hiring, leadership transition, territories/comp, or enterprise motion work needs longer embed.
Delivery options
3 months · 1 day/week
Install the system with a lighter embed.
Target: forecast within ±15% variance.
3 months · 2 days/week
Same outcomes with more embed + coaching.
Faster adoption across the team.
6 months · 1 day/week
Deepen adoption + handle hiring/transition.
Drive toward ±10% forecast variance.
Roll‑off guarantee: if we’re not trending to the forecast target inside 90 days, you can cancel with no further fees. Ongoing cover (optional): monthly retainer for KPI tune‑ups + deal support.
Proven GTM operators from £0 to 7 figures
$500K+ ARR pipeline in 60 days
12× deal size; 70% pipeline via partners
Scaled Pega ARR $9m → $54m (6× growth)
Doubled Virtalis ARR £4m → £8m in 2yrs
Grew Concentra £0 → £19m ARR in 4yrs
Drove ChatLingual to 50% of global revenue in 18 mos
70% Growth in Okta large Enterprise year on year
Doubled Critizr MRR, open new markets - UKI, DACH
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7 % utilisation uplift unlocked €10 m+ margin at IFS
Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"
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Co-founded and grew Aqfer; built repeatable GTM motions.
US CRO; designs and runs full-funnel GTM for scale.
CrossVista: €400K → €1.9M (5×); 17 enterprise wins (68% win rate)
SI + retention: 30%+ pipeline via Accenture/Cognizant/Capgemini; 90% GRR (25 accounts)
Led €200m EMEA P&L at Deutsche Bank (17 markets)
Returned Tungsten sales to +18% YoY; scaled Bleckwen pipeline €7m→€35m.
Operator insight from the bench
FAQ starter set
You keep the blueprint, stage-gated playbook, scorecards/dashboards, and the operating rhythm pack (agendas, templates, inspection checklists) so your team can run it without us.
Week 1–2 we Design: audit funnel/ICP/KPIs + inspect live deals, then ship a 10-slide GTM blueprint and 90-day plan. Weeks 3–6 we Enable: stage gates + exit criteria, playbook v1, CRM scorecards/dashboards, focused training. Weeks 7–12 we Run: weekly commit/forecast calls, deal clinics, monthly KPI review and course correction so the rhythm sticks
It’s a system install. We use operator-led leadership during the Run stage to make sure the system is actually adopted, then hand over cleanly.
Sales Readiness Score
5 Days to Scale
GTM Drop‑In
Insights / videos
Playbooks, RevOps, Bootcamps
Book a 30 min Sales Readiness Score
Live walkthrough of your score results with a prioritised plan to address any gaps.
Closing Foundry bought fresh insights into our enterprise sales approach, helping navigate complex deals. If you're facing strategic sales challenges, I recommend contacting them.