- About 44 activities to get one engagement, then a dozen more to a booked meeting.
- ABC tiering plus multi-channel cadence is how you pull that number down.
- Measure reply rate only. 1 to 1.2% on cold email is strong.
Cold outreach is not dead, but the numbers are humbling. Here is what it actually takes.
44 activities to one engagement
Gavin Page of Accelerate360 shared the data across 300,000 active leads. On average it takes about 44 activities to get one person to engage, and then roughly a dozen more touchpoints to turn that into a booked, qualified meeting with a decision maker. The job of all the personalisation and point-of-view work is to pull that 44 down. The lever is ABC tiering: hyper-personalise a small A list, sub-verticalise the B list, run volume on the C list, and work multiple channels in a deliberate cadence. Measure reply rate only, not opens or clicks. One to 1.2% on cold email is a strong result.
Do not get tech-heavy too early. A focused top-twenty list, some research and a genuinely personalised message beats a sprawling automated machine.
More in our guide to getting a meeting with the C-suite.
