Building repeatable B2B SaaS sales systems for Seed–Series A: process, stage exits, qualification, operating rhythm, and forecast accuracy.
Guided selling and buyer enablement in-flow: mutual action plans, ROI pages, and deal coaching surfaced inside CRM.
Deal control for complex sales: multi-threading, business-case design, and inspection that ties stage movement to buyer evidence.
Event-led pipeline and GTM sprints for founders and early teams; fractional CRO support where a light-touch leadership layer is needed.
Pragmatic use of established methods (e.g., MEDDPICC, SPICED, Challenger, WbD) applied only where they fit the motion.
Founding Partner at Closing Foundry, programmes that move teams from founder-led selling to repeatable revenue (bootcamps, custom playbooks, fractional CRO layer).
Founder at LiveGuru, guided-selling enablement embedded in workflow (CRM-based playbooks, buyer assets, data-driven coaching).
Designed stage-gated sales processes, event-to-pipeline programmes, and buyer-side business cases for complex B2B deals.
Enterprise sales and GTM roles across EMEA/US (software and CX SaaS), plus strategic sales coaching and advisory for accelerator cohorts.
Active in professional communities (enablement and operator networks) to share practice and standardise inspection and forecast discipline.
What a B2B Sales Playbook Actually Is (And Why Most Don't Work)
What Makes a Sales Process Repeatable
Sales Qualification: The Standard That Separates Pipeline From Forecast
Founder-Led Sales: When It Works and How to Move Beyond It
From Gut Feel to Ground Truth: Operationalising Sales Forecast Accuracy
How B2B sales really works - The 10 core principles you need to know
MEDDPICC, Explained: A Practical Guide for Founders & Sales Leaders
How to create a sales playbook that works
Forecast accuracy: the founder’s discipline (and how to reach ±10%)
