
Founder
Charles Talbot
Helps founders move from doing all the selling themselves to a motion the whole team can run.
Charles sold for two and a half decades before he built anything. Digital media, then SaaS, the big multi-market deals: a P&G rollout across nine territories, an £8.9M half year at Yahoo.
What he couldn't stop noticing was good sellers losing deals for reasons that were visible months earlier, in the first meeting, in the qualification, in the things nobody had made explicit enough to repeat. So he stopped selling and started fixing the layer underneath: the process, the deal control, the operating rhythm that decides whether the number can be trusted. That became LiveGuru, and then Closing Foundry.
Now he works with founder-led teams on the move from founder heroics to a motion the team can repeat: a 40% win-rate uplift, £4.1M in ARR unlocked, founders who'd do it again. He's direct, he'll tell you what's broken early, and he has no time for a deck that gets admired and then ignored.
Steve Davis, six-time World Snooker Champion

The founder-led sales appendix: tests, terms and tools — The Founder-Led Sales Guide (Part 6 of 6)

Running it — The Founder-Led Sales Guide (Part 5 of 6)

The transition — The Founder-Led Sales Guide (Part 4 of 6)

Building a repeatable motion — The Founder-Led Sales Guide (Part 3 of 6)

Selling as a founder — The Founder-Led Sales Guide (Part 2 of 6)

Why buyers buy — The Founder-Led Sales Guide (Part 1 of 6)

You hired a seller and you're still closing every deal

Why your deals stall after a strong start

The founder-led sales playbook: from first deals to repeatable revenue
