Founder-Led
Revenue Leader

The number is harder to trust than it should be. The system underneath selling is why.

Closing OS is the whole system — Design, Enable, Run — installed and run with the team until it shows up in live deals and the forecast call.

Not more advice. A working system the team can run.

Book a Closing OS Install call
Precision engineering pen ruling a single line on a technical blueprint
1

Design

Work out what needs to change first.

2

Enable

Build the fix into how the team sells.

3

Run

Run the week until the new way sticks.

1Is this you

Two starting points. The same cause underneath.

Founder-led

You're still in most of the deals that matter. The first seller is active but not closing at your rate — and nobody's sure yet whether it's the person, the pitch, the ICP, or that nothing's been made explicit enough for someone else to repeat.

Revenue leader

The team's bigger, the tools are in, and the number is still hard to call. Pipeline looks healthy until close rates say otherwise. The forecast becomes a debate about which deals to believe — and risk surfaces at the quarterly review, not the weekly call.

In both cases the team isn't short of effort. The work is being run with too much room for interpretation. That's the part Closing OS fixes.

2What changes

What changes when Closing OS is installed

The forecast is a debate about which deals to believe.
→
The forecast reflects what's really about to happen — anchored in buyer evidence.
A busy pipeline that doesn't convert.
→
Pipeline quality you can act on, stage by stage.
Next steps assumed, buyer commitment hoped for.
→
Commitment evidenced before a deal is allowed to move on.
The founder or CRO pulled back into every deal that matters.
→
The team runs the motion — you're out of the detail.
Deal reviews become status updates.
→
A weekly rhythm that catches risk early and coaches it out.

3Why now

Waiting has a cost. It just shows up late.

The gap compounds

The deals you misread this quarter set the forecast you'll have to explain next. Nothing resets at the quarter line.

Risk keeps surfacing late

Found at the quarterly review, a slipping deal is already too far gone to coach. The earlier the read, the cheaper the fix.

A quarter on interpretation is avoidable loss

Not a crisis. Just the number, quietly left on the table — every week the team is selling without the system underneath it.

None of this needs a crisis to be worth fixing. It needs a system — and the sooner it's running, the sooner the next forecast is one you can stand behind.

4How it works

Design → Enable → Run

One motion, run once with your team — not a course, not a deck.

Each phase leads with the change it creates and the proof it leaves behind. Open a phase to see how it gets there.

Days 1–5 · diagnose
Weeks 2–6 · build in
Through 90 days · and on
Phase 1

Design

You can see which part of the system is causing the miss — and what to fix or build first.

We look at the whole system underneath the number and find the one constraint to move first.

The symptoms are obvious — deals stall, close dates move, the founder gets pulled back in. The cause rarely is. We look across ICP, value, qualification, stages, buyer evidence and the weekly cadence, and find the part actually holding the number back. Same when the goal is to expand: a first hire, upmarket, a new market or motion.

What it leaves you

A clear GTM blueprint and a practical 90-day plan the team can run.

Design starts with 5 Days to Scale →
Showing now
Phase 2

Enable

The change shows up in the week — in calls, pipeline quality and forecast discipline. Not just in a playbook.

We build the plan into how the team actually sells, day to day.

Training alone doesn't change how a team sells. Playbooks get ignored, CRM stages stop matching reality, reps fall back on old habits when the quarter gets tight. We build the stages, plays, coaching and CRM & AI workflow into day-to-day selling, so the new behaviour holds under pressure.

What it leaves you

Stage gates, qualification standards, playbooks and scorecards the team actually uses.

Within EnableStrategic Sales Enablement →Playbooks →RevOps →
+ Open
Phase 3 · where it sticks

Run

The discipline becomes normal. Pipeline and forecast reflect what's really about to happen — run by your team, not us.

We run the weekly rhythm with the team until it's just how they operate.

A plan on paper changes nothing. Most change work dies after the workshop because no one owns the cadence — deal reviews turn into updates, forecast calls become opinion. We run the rhythm with you: pipeline and forecast reviews anchored in buyer evidence, deal clinics on live opportunities, and coaching for managers and sellers until it's simply what happens in the week.

What it leaves you

A forecast call the board can trust — owned and run by your team.

Within RunLive Deal Coaching →
+ Open

✓Run is the difference. Most firms hand over a plan and leave. We stay until the new way is how the team sells.

5Why us

Operators who have carried the number — and stay to run it

One accountable lead operator owns the work from diagnosis to delivery. Specialists come in only where they change the answer. No junior hand-off.

One accountable lead

A senior operator owns the work end to end. You're not passed from sales to a junior delivery team.

Specialists where they matter

Extra expertise comes in when it changes the answer — not to make the engagement look bigger.

Built into the week

The work shows up in pipeline reviews, deal inspection, coaching, CRM workflow and the forecast call.

A clean hand-over

We run it with the team until they own the rhythm — then we step back. No permanent dependency.

‍Laurie Mascott
‍Laurie Mascott
Operating Partner

Laurie helps start-ups and scale-ups build the first repeatable motion and scale it into new markets. He brings player-coach leadership, strong pipeline discipline and practical experience across EMEA, USA and APAC.

Douglas Mancini
Douglas Mancini
Operating Partner

Douglas is an enterprise GTM turnaround operator. He rebuilds teams, installs pipeline-to-forecast rigour and helps leaders win must-win deals across the UKI and EMEA.

Russell Palmer
Russell Palmer
Operating Partner

Russell helps SaaS teams build clear roles, repeatable process and forecast discipline. He is strongest where growth exists, but the board still does not fully trust the number.

Charles Talbot
Charles Talbot
Co-Founder & Managing Partner

Charles works with founder-led teams on the shift from founder heroics to a repeatable sales motion. His focus is stage exits, qualification, deal control, guided selling and the operating rhythm behind forecast accuracy.

“Closing Foundry helped us turn our enterprise sales approach into a clearer, more repeatable system. They brought structure to how we qualify opportunities, manage buyer commitment and progress complex deals, so the team had a practical way to inspect and move deals forward instead of relying on judgement alone.”

David BoonFounder & CEO, Dijuno

“We landed our first enterprise deal in eleven weeks. Now every deal runs on a repeatable process, not crossed fingers.”

James FellFounder & CEO, Credit Canary

“With a turn-by-turn system in HubSpot, we're executing at a new level. Win rates are up, forecasts are reliable, and we've a clear path to the next revenue ceiling.”

Callum MurrayCEO, Amiqus

“In two weeks we went from basic outreach to a fully formed GTM strategy for a net-new international motion. A step change for our sales function.”

Kenny DooleCommercial Director, Turnkey IPS

Frequently asked questions

Does this work for founder-led teams?

Yes. Closing OS scales with the team. Smaller founder-led teams often start with Design and a focused Enable — the stage definitions, qualification standard and operating rhythm that make the next 90 days inspectable. A full three-phase install is typical for teams preparing for significant growth, a key hire or a board-level commercial review.

7The next step

Start with a conversation, not a commitment.

One low-friction way in. Bring a live deal, a forecast you're unsure of, or the next move that's going to stretch how the team sells — and an operator will work through it with you.

Start here

Revenue Workshop

Free, one hour, operator-led. Bring a real problem — a stuck deal, a forecast you can't call, a GTM decision. You'll leave with a clear read, not a pitch.

Book the Revenue Workshop

Prefer a read first

GTM Benchmark

An 8–10 minute self-serve diagnostic that surfaces the real constraint — for when you want a clearer picture before we talk.

Take the benchmark →

Rather just talk

Get in touch

Tell us what's happening — we'll work out the right next step. You don't need to have it figured out before we talk.

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