B2B SaaS growth for start-ups and scale-ups: go-to-market design, first repeatable sales motion, pipeline and forecast discipline, and player-coach leadership to hire, ramp and operationalise teams.
Enterprise sales execution: building new markets and launching new brands; installing stages, exit criteria and coaching rhythms that improve win-rate, cycle time and retention across EMEA/USA/APAC.
Practical expertise across contact centre tech, CRM/ERP, NLP/AI, analytics and org-design, applied through fractional or full-time leadership to create measurable, durable revenue outcomes
Led EMEA and global sales organisations across enterprise software, scaling teams and revenue through new-market entry and brand launches, with results including 300% revenue growth as CEO and expansion from 15 to 140 people and ~$50m run-rate as GM.
Built and ran regional businesses in EMEA, USA and APAC; delivered multi-year ARR growth, net revenue retention improvements and customer satisfaction gains across contact centre, CRM/ERP, NLP/AI, analytics and organisational design domains.
Operated at both start-up and large-enterprise scale: early commercial build-outs, VP/Head-of-Sales roles, and fractional leadership for B2B SaaS companies moving from founder-led sales to repeatable growth.
How Claude Enables Your Sales Playbook
Integrating AI into the Sales Process: An Operator's View
How to Run Discovery Calls in B2B: What First Meetings Actually Need to Achieve
AI in B2B Sales: What Works and What Doesn't
How to Reduce B2B Sales Cycle Length
GTM questions asked and how we answered - Nov '25
GTM questions asked and how we answered - Sept ‘25
