It’s more than a fractional CRO.
Forecast is opinion-led; risk surfaces late.
CRM stages don’t match buyer reality.
Playbooks exist but aren’t used consistently.
Managers coach ad‑hoc; reps revert to old habits.
Stage exit criteria + evidence replace hope.
One operating cadence: pipeline, commit, deal clinics.
Workflow‑embedded playbooks drive repeatable execution.
Forecast tightens as deals close ‘the new way’.
How we help you grow.
In five days, we’ll show what to fix and how to execute it in 90.
Revenue is the output of a GTM system. Many start-ups and scale-ups know they have gaps in strategy & execution across pipeline generation, sales process management, decision consensus and retention. But few can point to which part of the system is broken.
Our Design solutions provide a structured approach to address this gap. We pinpoint which constraint is blocking growth, then hard‑wire the fix.
Even when leaders know what must change, most organisations lack an enablement system to make it stick. Training becomes an event, playbooks sit unused, CRM stages don’t match reality, and managers coach inconsistently, so execution drifts back to old habits.
Our enable solutions turn the plan into behaviour that makes closing repeatable by installing the skills, behaviours, tooling, and playbooks integrated into workflow using a simple loop: Understand → Equip → Train → Coach → Analyse. & connect it to measurable outcomes.
Operate the rhythm until it sticks & the revenue gaps starts to close. Most strategic and enablement work fails because no one owns running the system. Deal reviews become status meetings, pipeline quality drifts, managers revert to heroics, and forecasts slide back into optimism.
Our Run solutions provide a weekly operating rhythm to keep the system honest. Over 3 or 6 months we lead pipeline + forecast calls anchored in buyer evidence, deal clinics on priority opportunities, managers & seller coaching with scorecards and dashboards to keep execution honest.
The Closing OS model
Deliverables grouped by Design → Enable → Run
Find root causes with diagnosis of product, people, process + repeatability
10‑slide blueprint + 90‑day prioritised plan (owners + dates).
Clear constraints + the specific fixes required.
GTM Blueprint
Stage-gated process + exit criteria (MEDDPICC/SPICED aligned)
Deal scorecard + inspection rubric
Playbook v1 shipped (talk tracks, templates, prompts)
CRM scorecards + dashboards live (HubSpot/Salesforce)
Focused training + manager coaching plays
Weekly commit + pipeline + forecast calls (buyer-evidence anchored)
Deal clinics on priority opportunities
Monthly KPI review + course-correction loop
Board pack reporting rhythm (exportable scorecards)
Outputs you keep: Blueprint · Stage‑gated playbook · Scorecards · Dashboards · Coaching assets
Founder‑led teams still chasing late‑stage deals.
Scale‑ups where targets, forecast and actuals are drifting apart.
Teams with inconsistent qualification and weak stage discipline.
Leaders who need a weekly cadence + board‑grade reporting that holds.
Led by an operator (you + bench as needed).
We join your commit calls, deal reviews and QBR rhythm.
Embedded in HubSpot/Salesforce scorecards → exportable board pack.
Designed to hand over cleanly to your full‑time CRO/VP Sales.
90 day install + optional Run extension
Closing OS: Design → Enable → Run
5–7 working days
Audit → GTM Blueprint → 90‑day plan
Playbooks + CRM wiring
Training + coaching plays
Operate cadence together
Prove early lift + tighten forecast
Optional: Closing OS Run (3–6 months)
Used when adoption, hiring, leadership transition, territories/comp, or enterprise motion work needs longer embed.
Investment + delivery modes
£18,000 · 3 months · 1 day/week
Install the system with a lighter embed.
Target: forecast within ±15% variance.
£27,000 · 3 months · 2 days/week
Same outcomes with more embed + coaching.
Faster adoption across the team.
£36,000 · 6 months · 1 day/week
Deepen adoption + handle hiring/transition.
Drive toward ±10% forecast variance.
Roll‑off guarantee: if we’re not trending to the forecast target inside 90 days, you can cancel with no further fees. Ongoing cover (optional): monthly retainer for KPI tune‑ups + deal support.
Proven GTM operators from £0 to 7 figures

$500K+ ARR pipeline in 60 days
12× deal size; 70% pipeline via partners

Scaled Pega ARR $9m → $54m (6× growth)
Doubled Virtalis ARR £4m → £8m in 2yrs




Grew Concentra £0 → £19m ARR in 4yrs
Drove ChatLingual to 50% of global revenue in 18 mos




70% Growth in Okta large Enterprise year on year
Doubled Critizr MRR, open new markets - UKI, DACH

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7 % utilisation uplift unlocked €10 m+ margin at IFS
Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"
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Co-founded and grew Aqfer; built repeatable GTM motions.
US CRO; designs and runs full-funnel GTM for scale.

CrossVista: €400K → €1.9M (5×); 17 enterprise wins (68% win rate)
SI + retention: 30%+ pipeline via Accenture/Cognizant/Capgemini; 90% GRR (25 accounts)




Led €200m EMEA P&L at Deutsche Bank (17 markets)
Returned Tungsten sales to +18% YoY; scaled Bleckwen pipeline €7m→€35m.
Operator insight from the bench
FAQ starter set
Exec sponsor: 60 mins weekly (commit/forecast) + two 60–90 min workshops early on
Sales leader/manager: 2–3 hrs/week (deal clinics, adoption, coaching)
2–4 reps: participation in enablement + deal reviews (using real deals)
Access: CRM (HubSpot/Salesforce/etc.), current stages, recent forecast, top 10 opportunities, and (if available) call recordings.
We work in your existing stack. The system is designed to be workflow-embedded, so stage gates, scorecards and dashboards live where the team already works (HubSpot, Salesforce, Attio, etc.).
We set a baseline and target band, then track both outcomes (win-rate, cycle time, forecast error) and leading indicators (stage exit criteria met, evidence captured, stage conversion, pipeline hygiene). Progress is reviewed weekly in commit/forecast, and monthly in a KPI deck.
Sales Readiness Score
5 Days to Scale
GTM Drop‑In
Insights / videos
Playbooks, RevOps, Bootcamps
Book a 30 min Sales Readiness Score
Live walkthrough of your score results with a prioritised plan to address any gaps.
Closing Foundry bought fresh insights into our enterprise sales approach, helping navigate complex deals. If you're facing strategic sales challenges, I recommend contacting them.