Start-Up
Scale-Up

90 days to a Closing System that makes revenue repeatable.

Close the revenue gap between target, forecast and actuals by designing, enabling and running a Closing OS for B2B SaaS & tech‑enabled teams.

It's more than advice

It’s more than a fractional CRO.

Closing OS Install is how you build and run the revenue system so execution sticks.
What’s happening now
  • Forecast is opinion-led; risk surfaces late.

  • CRM stages don’t match buyer reality.

  • Playbooks exist but aren’t used consistently.

  • Managers coach ad‑hoc; reps revert to old habits.

What changes when Closing OS is installed
  • Stage exit criteria + evidence replace hope.

  • One operating cadence: pipeline, commit, deal clinics.

  • Workflow‑embedded playbooks drive repeatable execution.

  • Forecast tightens as deals close ‘the new way’.

How we help you grow.

Closing OS: Design → Enable → Run
Design
It’s more than a diagnostic.

In five days, we’ll show what to fix and how to execute it in 90.

Revenue is the output of a GTM system. Many start-ups and scale-ups know they have gaps in strategy & execution across pipeline generation, sales process management, decision consensus and retention. But few can point to which part of the system is broken.

Our Design solutions provide a structured approach to address this gap. We pinpoint which constraint is blocking growth, then hard‑wire the fix.

Enable
Training doesn’t scale, systems do.

Even when leaders know what must change, most organisations lack an enablement system to make it stick. Training becomes an event, playbooks sit unused, CRM stages don’t match reality, and managers coach inconsistently, so execution drifts back to old habits.

Our enable solutions turn the plan into behaviour that makes closing repeatable by installing the skills, behaviours, tooling, and playbooks integrated into workflow using a simple loop: Understand → Equip → Train → Coach → Analyse. & connect it to measurable outcomes.

Run
Transformation dies in the planning phase.

Operate the rhythm until it sticks & the revenue gaps starts to close. Most strategic and enablement work fails because no one owns running the system. Deal reviews become status meetings, pipeline quality drifts, managers revert to heroics, and forecasts slide back into optimism.

Our Run solutions provide a weekly operating rhythm to keep the system honest. Over 3 or 6 months we lead pipeline + forecast calls anchored in buyer evidence, deal clinics on priority opportunities, managers & seller coaching with scorecards and dashboards to keep execution honest.

The Closing OS model

Deliverables grouped by Design → Enable → Run

Design (Weeks 1–2)
  • Find root causes with diagnosis of product, people, process + repeatability

  • 10‑slide blueprint + 90‑day prioritised plan (owners + dates).

  • Clear constraints + the specific fixes required.

  • GTM Blueprint

Enable (Weeks 3–6)
  • Stage-gated process + exit criteria (MEDDPICC/SPICED aligned)

  • Deal scorecard + inspection rubric

  • Playbook v1 shipped (talk tracks, templates, prompts)

  • CRM scorecards + dashboards live (HubSpot/Salesforce)

  • Focused training + manager coaching plays

Run (Weeks 7–12)
  • Weekly commit + pipeline + forecast calls (buyer-evidence anchored)

  • Deal clinics on priority opportunities

  • Monthly KPI review + course-correction loop

  • Board pack reporting rhythm (exportable scorecards)

Outputs you keep: Blueprint · Stage‑gated playbook · Scorecards · Dashboards · Coaching assets

Who it helps
  • Founder‑led teams still chasing late‑stage deals.

  • Scale‑ups where targets, forecast and actuals are drifting apart.

  • Teams with inconsistent qualification and weak stage discipline.

  • Leaders who need a weekly cadence + board‑grade reporting that holds.

Who delivers
  • Led by an operator (you + bench as needed).

  • We join your commit calls, deal reviews and QBR rhythm.

  • Embedded in HubSpot/Salesforce scorecards → exportable board pack.

  • Designed to hand over cleanly to your full‑time CRO/VP Sales.

90 day install + optional Run extension

Closing OS: Design → Enable → Run

Design (Weeks 1–2)

5–7 working days
Audit → GTM Blueprint → 90‑day plan

Enable (Weeks 3–6)

Playbooks + CRM wiring
Training + coaching plays

Run (Weeks 7–12)

Operate cadence together
Prove early lift + tighten forecast

Optional: Closing OS Run (3–6 months)

Used when adoption, hiring, leadership transition, territories/comp, or enterprise motion work needs longer embed.

Investment + delivery modes

Install 90 (Lite)

£18,000 · 3 months · 1 day/week

  • Install the system with a lighter embed.

  • Target: forecast within ±15% variance.

Install 90 (Intensive)

£27,000 · 3 months · 2 days/week

  • Same outcomes with more embed + coaching.

  • Faster adoption across the team.

Run 180 (Extension)

£36,000 · 6 months · 1 day/week

  • Deepen adoption + handle hiring/transition.

  • Drive toward ±10% forecast variance.

Roll‑off guarantee: if we’re not trending to the forecast target inside 90 days, you can cancel with no further fees. Ongoing cover (optional): monthly retainer for KPI tune‑ups + deal support.

Proven GTM operators from £0 to 7 figures

Maria Scheifler
US Operating Partner
  • $500K+ ARR pipeline in 60 days

  • 12× deal size; 70% pipeline via partners

Russell Palmer
Operating Partner
  • Scaled Pega ARR $9m → $54m (6× growth)

  • Doubled Virtalis ARR £4m → £8m in 2yrs

‍Laurie Mascott
Operating Partner
  • Grew Concentra £0 → £19m ARR in 4yrs

  • Drove ChatLingual to 50% of global revenue in 18 mos

Douglas Mancini
Operating Partner
  • 70% Growth in Okta large Enterprise year on year

  • Doubled Critizr MRR, open new markets - UKI, DACH

Erlend Asker
Operating Partner
  • 7 % utilisation uplift unlocked €10 m+ margin at IFS

  • Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"

Marc Sabatini
US Operating Partner
  • Co-founded and grew Aqfer; built repeatable GTM motions.

  • US CRO; designs and runs full-funnel GTM for scale.

Joao Pedro Moniz Barreto
Operating Partner
  • CrossVista: €400K → €1.9M (5×); 17 enterprise wins (68% win rate)

  • SI + retention: 30%+ pipeline via Accenture/Cognizant/Capgemini; 90% GRR (25 accounts)

Andy Reid
Operating Partner
  • Led €200m EMEA P&L at Deutsche Bank (17 markets)

  • Returned Tungsten sales to +18% YoY; scaled Bleckwen pipeline €7m→€35m.

Operator insight from the bench

Deal scoring against buyer exit criteria surfaces risk weeks before end of quarter panic.

Laurie Mascott
Operating Partner & CRO

A weekly commit call plus stage exit gates can drive forecast error into single digit

Russell Palmer
Operating Partner & CRO

FAQ starter set

What do we keep when you finish?

You keep the blueprint, stage-gated playbook, scorecards/dashboards, and the operating rhythm pack (agendas, templates, inspection checklists) so your team can run it without us.

What will we see in the first 90 days?

Week 1–2 we Design: audit funnel/ICP/KPIs + inspect live deals, then ship a 10-slide GTM blueprint and 90-day plan. Weeks 3–6 we Enable: stage gates + exit criteria, playbook v1, CRM scorecards/dashboards, focused training. Weeks 7–12 we Run: weekly commit/forecast calls, deal clinics, monthly KPI review and course correction so the rhythm sticks

Is this a fractional CRO engagement or a system install?

It’s a system install. We use operator-led leadership during the Run stage to make sure the system is actually adopted, then hand over cleanly.

Related resources
3‑min audit

Sales Readiness Score

Learn more
Design sprint

5 Days to Scale

Learn more
Free working session

GTM Drop‑In

Learn more
Replay library

Insights / videos

Learn more
Enable modules

Playbooks, RevOps, Bootcamps

Learn more

Book a 30 min Sales Readiness Score

Live walkthrough of your score results with a prioritised plan to address any gaps.

Closing Foundry bought fresh insights into our enterprise sales approach, helping navigate complex deals. If you're facing strategic sales challenges, I recommend contacting them.

David Boon
Founder & CEO, Dijuno