Two starting points, one system.
Selling still runs through you. Or hasn't properly started.
Whether nobody has paid yet, or growth still depends on you, we work out what needs writing down: who you sell to, the value story, qualification, discovery, next steps and the weekly rhythm. Then we build the first system you and your team can run.
The team's in place. The number's still hard to nail.
When you're adding sellers, moving upmarket, opening a new market or trying to make the forecast more believable, the current system has to tighten. We build the standards, playbooks, coaching loops, and CRM & AI workflows that make the new way of selling show up in live deals, forecast calls and the CRM.
How you sell has to change as the company grows. Each stage asks a different question.
Why Closing Foundry
Most founders and revenue leaders have already tried advice, training courses or a new methodology. The gap between target, forecast and actuals is still there.
We don't hand over a plan and leave the execution to you.
We find what's really getting in the way, build the fix into stages, qualification, playbooks and CRM workflow, then run the rhythm with the team until it shows up in live deals.
Sales training changes behaviour for about three weeks, then old habits come back.
We build the new behaviour into expectations, manager inspection, deal reviews and the weekly cadence. Not into a slide deck.
AI won't fix a sales process no one has written down.
We codify the best way to sell, buyer evidence, next best actions, then use AI to support prep, follow-up, coaching and forecast inspection.
Most fractional engagements depend on one person's ability and availability.
One accountable lead operator owns the work end to end. Specialists come in for CRM workflow, enterprise selling or AI implementation, not to make the engagement look bigger.
Outcomes from the work.
Real results from teams we have run the system with.
What people say
With a turn-by-turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling
Callum Murray
CEO, Amiqus
We had mixed experience and every rep running deals differently. Now there’s one consistent way to qualify, progress and inspect opportunities, and it’s built into how the team sells every day
Russell Palmer
Sales Director, IT Cloud Solutions, Konica Minolta
In two weeks, we went from basic outreach activity to a fully formed GTM strategy for an international net-new sales motion. This was a step change for our sales function and a central pillar of our new direction.
Kenny Doole
Commercial Director, Turnkey IPS
We landed our first enterprise deal in 11 weeks. Now every deal runs on a repeatable process, not crossed fingers.
James Fell
Founder & CEO, Credit Canary
In just one day we turned scatter-shot demos and no business case into a connected flow that lands next-step commitments on eight out of ten calls. We now know exactly what to do at each sales stage.
Miles Hance-Lambie
Founder & CEO, Ontime
Closing Foundry turned our sales process into a repeatable execution system. They codified how we sell, built practical playbooks and embedded them into our workflow - giving us a clearer standard for discovery, qualification, deal progression and coaching, all tied to the commercial metrics I care about.
Zach Miller
CRO, VanillaSoft
Frequently asked questions
The first signs of progress appear within weeks. Pipeline quality improves, CRM hygiene tightens, deal inspection sharpens and forecast confidence rises before the revenue numbers move. Win rate, cycle time and revenue impact follow. These depend on deal volume, cycle length and how consistently the new operating rhythm is applied.
Yes. Some teams take a clean handover after the 90-day install. Others continue with a Run extension, Live Deal Coaching or manager inspection support where adoption, new hiring, upmarket expansion or forecast discipline needs more time in the week. The aim is to make the system self-sustaining, not to create ongoing dependency.
If the commercial problem is unclear, start with 5 Days to Scale. It identifies what to fix first and produces a 90-day plan. If the problem is clear and the team is ready to build, speak to an operator about the full install. If a live deal is at risk right now, Live Deal Coaching is the right first move.