Big spend, little pipeline, follow-ups stall and there’s no consistent playbook. A tight, problem centric meeting first routine converts event energy into inspectable pipe.
Founders & their teams at start-ups & scale-ups going on trade missions to secure investment interest & customers.
The GamePlan kit
One clear pitch everyone can deliver on the stand or in meetings.
ICP → problem → outcome: one 30-sec line everyone uses.
Two discovery questions (impact + timing) to qualify in under a minute.
Repeatable on-stand routine; no missed leads or lost notes.
3-line script: pitch → impact question → meeting ask.
Single capture sheet: name, role, problem cue, next step, owner.
Daily 15 min huddles: who needs nudging, who gets a same day note.
10 day cadence that turns event energy into meetings.
Pre-built Day 1/3/7/10 emails, DMs and call scripts.
Target A's: pre meeting plan + POV builder.
Five number view that proves event ROI.
Tracks Leads, Discos, SQO, Pipeline £ and Won £ per company.
Cohort roll-up so partners/VCs see event impact at a glance.
Light-touch manager rhythm that stops post-event drift.
Plug & play agenda for daily 10 min on-stand huddles.
Checklist for full adoption of pitch, capture and follow-up sequence.
40 Day sprint timeline
90 min Focus session: ICP, event goals, target list and booking link.
A's, B's account research, PoV creation.
30 sec Pitch Card: generic + hyper personalised.
On-stand routine (3-line script): pitch → impact question → ask for slot.
Single capture sheet: name, company, problem cue, next step, owner.
Daily 10 min huddle: who needs nudging and who gets a same-day note.
Meeting-first cadence: Day 1 email/DM, Day 3 call, Day 7 email, Day 10 call.
Prioritise hot, warm and long shot leads; keep the calendar filling.
Weekly SQL reviews: advance, recycle or close out every opportunity.
Pipeline hygiene: owners, stages, values and next step commits updated.
Event ROI report: Meetings, SQOs, Pipeline £, Won £ and lessons for next event.
Targets & measurement
≥20 Qualified leads
≥8 Discovery meetings (10 days)
≥3 Sales Qualified (30 days)
Dashboard provided for full visibility
We report Meetings, SQOs, Pipeline £, Won £
Team cohort from £6k
Frequently asked questions
Yes. GamePlan runs as a cohort model for portfolio companies, trade mission groups and programme partners. The work includes shared event preparation, company-specific pitch and target work, and a cohort-level dashboard that gives partners a clear view of commercial activity across the group.
The standard rhythm covers three phases: preparation in the two to three weeks before the event, live capture and coaching huddles during it, then structured follow-up and pipeline review in the weeks after. The full sprint runs across approximately 40 days.
Team cohorts are positioned from £6k, including the full kit, coaching huddles, pipeline dashboard and partner reporting. Final scope is agreed based on cohort size, event complexity and reporting requirements. Pricing for individual companies is available on request.