Big spend, little pipeline, follow-ups stall and there’s no consistent playbook. A tight, problem centric meeting first routine converts event energy into inspectable pipe.
Founders & their teams at start-ups & scale-ups going on trade missions to secure investment interest & customers.
The GamePlan kit
One clear pitch everyone can deliver on the stand or in meetings.
ICP → problem → outcome: one 30-sec line everyone uses.
Two discovery questions (impact + timing) to qualify in under a minute.
Repeatable on-stand routine; no missed leads or lost notes.
3-line script: pitch → impact question → meeting ask.
Single capture sheet: name, role, problem cue, next step, owner.
Daily 15 min huddles: who needs nudging, who gets a same day note.
10 day cadence that turns event energy into meetings.
Pre-built Day 1/3/7/10 emails, DMs and call scripts.
Target A's: pre meeting plan + POV builder.
Five number view that proves event ROI.
Tracks Leads, Discos, SQO, Pipeline £ and Won £ per company.
Cohort roll-up so partners/VCs see event impact at a glance.
Light-touch manager rhythm that stops post-event drift.
Plug & play agenda for daily 10 min on-stand huddles.
Checklist for full adoption of pitch, capture and follow-up sequence.
40 Day sprint timeline
90 min Focus session: ICP, event goals, target list and booking link.
A's, B's account research, PoV creation.
30 sec Pitch Card: generic + hyper personalised.
On-stand routine (3-line script): pitch → impact question → ask for slot.
Single capture sheet: name, company, problem cue, next step, owner.
Daily 10 min huddle: who needs nudging and who gets a same-day note.
Meeting-first cadence: Day 1 email/DM, Day 3 call, Day 7 email, Day 10 call.
Prioritise hot, warm and long shot leads; keep the calendar filling.
Weekly SQL reviews: advance, recycle or close out every opportunity.
Pipeline hygiene: owners, stages, values and next step commits updated.
Event ROI report: Meetings, SQOs, Pipeline £, Won £ and lessons for next event.
Targets & measurement
≥20 Qualified leads
≥8 Discovery meetings (10 days)
≥3 Sales Qualified (30 days)
Dashboard provided for full visibility
We report Meetings, SQOs, Pipeline £, Won £
Team cohort from £6k
Frequently asked questions
GamePlan is measured through event-to-pipeline outcomes: qualified leads captured, discovery meetings booked, sales-qualified opportunities created and pipeline value added. The goal is to make the commercial return on event attendance visible, not an estimate made three weeks after everyone has moved on.
Yes. The capture flow, meeting-first follow-up sequence and pipeline dashboard can be adapted for virtual events, online trade missions and digital cohort activity. The same commercial discipline applies: qualify quickly, agree the next step and make every follow-up inspectable.
No. A CRM helps, but it is not required to start. GamePlan can run with a simple lead tracker and a structured workflow that connects into HubSpot or another CRM after the event. The important part is that every lead has an owner, a status, a next step and a follow-up date.