Seed
Series A

Gameplan

Turn trade missions into sales qualified pipeline

Generate 20 leads, 8 discovery meetings in 10 days & 3 Sales qualified opportunities in 40

Book cohort
+ 40%
WIN-RATE UPLIFT
£4.1M
ARR UNLOCKED
4.6/5
FOUNDER RATING
Why it exists

Big spend, little pipeline, follow-ups stall and there’s no consistent playbook. A tight, problem centric meeting first routine converts event energy into inspectable pipe.

Who it helps

Founders & their teams at start-ups & scale-ups going on trade missions to secure investment interest & customers.

The GamePlan kit

What to say
Problem centric pitch

One clear pitch everyone can deliver on the stand or in meetings.

  • ICP → problem → outcome: one 30-sec line everyone uses.

  • Two discovery questions (impact + timing) to qualify in under a minute.

On-stand
Stand routine & capture sheet

Repeatable on-stand routine; no missed leads or lost notes.

  • 3-line script: pitch → impact question → meeting ask.

  • Single capture sheet: name, role, problem cue, next step, owner.

  • Daily 15 min huddles: who needs nudging, who gets a same day note.

Dashboard
Meeting first follow-up sequence

10 day cadence that turns event energy into meetings.

  • Pre-built Day 1/3/7/10 emails, DMs and call scripts.

  • Target A's: pre meeting plan + POV builder.

Lead tracker & cohort dashboard

Five number view that proves event ROI.

  • Tracks Leads, Discos, SQO, Pipeline £ and Won £ per company.

  • Cohort roll-up so partners/VCs see event impact at a glance.

Management
Manager huddle agenda & success checklist

Light-touch manager rhythm that stops post-event drift.

  • Plug & play agenda for daily 10 min on-stand huddles.

  • Checklist for full adoption of pitch, capture and follow-up sequence.

40 Day sprint timeline

T-10 → T-2
Targeting & meetings set

  • 90 min Focus session: ICP, event goals, target list and booking link.

  • A's, B's account research, PoV creation.

  • 30 sec Pitch Card: generic + hyper personalised.

Event days
Live

  • On-stand routine (3-line script): pitch → impact question → ask for slot.

  • Single capture sheet: name, company, problem cue, next step, owner.

  • Daily 10 min huddle: who needs nudging and who gets a same-day note.

T+1 → T+14
Follow through

  • Meeting-first cadence: Day 1 email/DM, Day 3 call, Day 7 email, Day 10 call.

  • Prioritise hot, warm and long shot leads; keep the calendar filling.

T+15 → T+30
Advance

  • Weekly SQL reviews: advance, recycle or close out every opportunity.

  • Pipeline hygiene: owners, stages, values and next step commits updated.

  • Event ROI report: Meetings, SQOs, Pipeline £, Won £ and lessons for next event.

Targets & measurement

Performance Targets

    • ≥20 Qualified leads

    • ≥8 Discovery meetings (10 days)

    • ≥3 Sales Qualified (30 days)

    Tracking & Reporting

      • Dashboard provided for full visibility

      • We report Meetings, SQOs, Pipeline £, Won £

      Team cohort from £6k

      Includes kit, coaching huddles (2×45 min), dashboard, reporting.
       Book a cohort

      Your Questions, Answered

      What if the event is next week?

      48-hour fast-start version

      Ready to turn your next event into pipeline?

      Turn your next event into pipeline - fast, repeatable, and built to convert.
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